Sustainable Strategies : Kokotel's Journey in the Thai Hospitality Industry / Md Asif Hossain, Quazi Tahsinul Islam, Quazi Tafsirul Islam.

Format:

Book

Author/Creator:

Hossain, Md Asif, author.

Islam, Quazi Tahsinul, author.

Islam, Quazi Tafsirul, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Social responsibility of business.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

This case study explores Kokotel, a distinctive hotel brand in Thailand, that has adopted a dedication to sustainability in the cutthroat tourism industry. Kokotel began as a 40-room hotel and gradually spread around Thailand, launching its unique "Bed & Cafe" concept. The case showcases Kokotel's operational tactics, such as technological integration and a centralized operations model, which improve customer satisfaction and operational efficiency. Kokotel's eco-friendly shower products, refillable glass water bottles, and minimalist room designs, which demonstrate its commitment to environmental stewardship, are highlighted. The case also looks at the difficulties Kokotel has in a market that is saturated with lodging options and changing customer tastes, particularly in the wake of COVID-19. This case emphasizes the significance of sustainability, technology, and strategic market positioning while providing students with insightful information about how a hospitality business may innovate and adapt in a changing sector.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071968741

1071968742

OCLC:

1483992808