Exploring the Australian Fresh Pork Market : Opportunities for Growth and Competitive Advantage / Chien Duong.

Format:

Book

Author/Creator:

Duong, Chien, author.

Sung, Billy, author.

Lee, Sean, active 2025, author.

Easton, Julia, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2025.

Summary:

The market for fresh pork, Australia's second most-consumed meat, is facing an unprecedented challenge fueled by ever-changing consumer demand. This case provides a preview of a consumer research project conducted by a major producer of fresh pork. Their research aims to explore the market trends and identify opportunities for sustainable future growth. The case allows students to immerse themselves in the typical journey of an agribusiness making strategic decisions. Throughout the case study, students will engage with several concepts in marketing and agribusiness related to value-adding, consumer decision-making, market segmentation, and strategic marketing. They will also be asked to reflect on and discuss the appropriate course of action for the brand. Though the brand and people mentioned in the case are fictitious, the scenario and data under discussion are realistic.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071980910

1071980912

OCLC:

1483993336