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Trinity's Earth : Big Data Creative Value for China's Film and Television Industry Chain / Xiaoqiang XING [and five others].
- Format:
- Book
- Author/Creator:
- XING, Xiaoqiang, author.
- Zhang, Zhu, active 2023, author.
- Li, Chengwen, active 2023, author.
- Li, Donghong, active 2023, author.
- Lang, Yigang, author.
- Song, Wei, active 2023, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Entrepreneurship.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : Tsinghua University School of Economics and Management, 2025.
- Summary:
- Trinity Earth, founded by Zhu Jinfu, was a Chinese data solution provider focusing on the film and television industry. Since its establishment, Trinity Earth had launched a mix of products and services and continuously created value for the whole industry. While its earliest products tended to be functional tools, the company proceeded to synthesize these products for empowering and then enabling its clients. It started by acquiring data as a potential resource and proceeded to tap into this valuable asset which it ultimately aspired to capitalize. In the same time, the business model of Trinity Earth also changed a lot. The value of its data services was not a monolith, but was derived from collaboration on four levels - data, computing, analytics and human-machine interaction - with their own ways to generate revenues whose significance varied as the company kept developing. In the initial stage, profits came from product sales. With the enrichment and refinement of products, Trinity Earth turned to building a comprehensive network and hence its unique competence. However, with the rapid development of the film and television industry in China, Trinity Earth found itself difficult to fit into the mainstream, or majority market. What were the reasons? What would Zhu and Trinity Earth do to deal with this challenge.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071973158
- 1071973150
- OCLC:
- 1483992647
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