Above Board Storage and the Need to Revamp its Marketing Strategies / Katie Reynolds, Cara Peters, Craig Davis.

Format:

Book

Author/Creator:

Reynolds, Katie, author.

Peters, Cara, author.

Davis, Craig, author.

Series:

SAGE Business cases.

SAGE Business cases

Language:

English

Subjects (All):

Marketing--Decision making.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London, England : Society for Case Research, 2025.

Summary:

John Stewart, owner of Above Board Storage in Gaffney, SC, had built a successful storage company on a slim marketing budget, but sales had started to slump. He recognized that he had several internal problems to fix with the management of the operation and the design of the company's website. At the same time, John felt he needed to modernize the company's marketing strategies and incorporate more digital marketing tactics to better attract new customers and fend off the competition. While John had a general idea for expanding his marketing strategies, he was not sure what was the best way forward to reinvigorate sales. This case is most appropriate for undergraduate courses in advertising, marketing communication, digital marketing, marketing strategy, and entrepreneurship.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781071979747

1071979744

OCLC:

1483993177