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Dare to Think Differently : How Open-Mindedness Creates Exceptional Decision-Making.
- Format:
- Book
- Author/Creator:
- Zaltman, Gerald.
- Language:
- English
- Subjects (All):
- Decision making.
- Creative thinking.
- Subconsciousness.
- Physical Description:
- 1 online resource (234 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Redwood City : Stanford University Press, 2026.
- Biography/History:
- Gerald Zaltman is an emeritus professor at the Harvard Business School, and a former member of the Executive Committee of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative. Zaltman pioneered the use of tools and insights from cognitive neuroscience, art therapy, and linguistics to understand subconscious customer thoughts and feelings.
- Summary:
- A Harvard Business School professor's guide to thinking about thinking, using the creative power of the unconscious.Gerald Zaltman's pioneering research methods for understanding the unconscious desires of customers are used by companies around the world.
- Contents:
- Front Cover
- Half-title
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- One. What Is a Mind, Anyway? And What Is It For?
- Two. Serious Playfulness: Why You Need Constructive Mischief
- Three. Befriending Ignorance: Making "I Don't Know" an Ally
- Four. The Power of Surprising Yourself: Asking the Right Discovery Questions
- Five. The Art of Being Curious: Chasing Your Curiosity
- Six. Panoramic Thinking: Transitioning from Hedgehog to Fox
- Seven. Don't Be Afraid of the Dark: Using the "Voyager Outlook"to Embrace Ambiguity
- Eight. Being Smart Isn't Enough: Having an Open Mind Matters More
- Nine. Fluid Thinking, a Reprise: Leveraging the Power of Being Consciously Unconscious
- Appendix 1. Aha! Spas: Creating Personal Space for Serious Play
- Appendix 2. The Zaltman Metaphor Elicitation Technique (ZMET): A Tool for Surfacing Unconscious Thoughts and Feelings
- Notes
- Index
- Back Cover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5036-4502-9
- 9781503645028
- OCLC:
- 1564377034
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