Behind the AI mask : protecting your business from deepfakes / Carl Bogan.

Format:

Book

Author/Creator:

Bogan, Carl.

Language:

English

Physical Description:

1 online resource (164 pages)

Edition:

1st ed.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2026]

Summary:

A practical, hands-on guide to navigating deepfake technology and reducing the risks it poses to your business In Behind the AI Mask: Protecting Your Business From Deepfakes, technologist and founder of viral platform, Myster Giraffe, Carl Bogan, explains the dangers, benefits, and potential of deepfake technology. He walks you through how to stay ahead of the risks that businesses face from maliciously deployed deepfake technology, showing you exactly how the tech has evolved and the practical steps you need to take to detect deepfakes in real time and catch scammers in the act. You'll find practical strategies that will save your company time and money and protect against long-lasting reputational harms. You'll also discover early detection strategies that stop incidents before they even begin. Inside the book: The future of artificial intelligence and deepfake tech -- learn what's coming next in AI innovation Techniques for embracing AI technology without running afoul of the pitfalls that come along with it Straightforward and accurate explainers of what exactly deepfakes are, how they're used (both legitimately and maliciously), and how they can harm your company An essential and timely resource for managers, executives, and business leaders, Behind the AI Mask is a must-read for everyone worried about the reputational and financial risks posed by deepfakes and those looking for tangible, practical ways to mitigate those risks.

Contents:

Introduction: The Deepfake Dilemma

Chapter 1 The Birth of Myster Giraffe: The Spark That Lit the Fire

The VFX Artist Behind the Mask

The Super Deepfake Squad

The Giraffe Who Knew Too Much

Real-Time Deepfakes: The Turning Point

Trust Experiments: The Kevin Calls

Audience Reactions and Social Media Psychology

Cancel Culture's Impact on Deepfake Comedy

The Ethics of Viral Manipulation

Lessons from Going Viral

What's Next?

Chapter 2 Very Brief History of Synthetic Media

The Analog Era (1870s-1980s): The First Deceptions

The Dawn of Digital (1980s-2000s): The Democratization Begins

The Deep Learning Revolution (2000s-2017): When Machines Learned to See

The Viral Era (2018-2023): When Business Met Deception

The Industrial Era (2023-Current): The New Normal

Conclusion: The Eternal Return

Chapter 3 The Double-Edged Sword: Illuminating the Duality

The Promise of Light

Restoring What Was Lost

The Ones We Know

The Torajan Reminder

What They'll Say with My Voice

The Shadow of Deception

The Balancing Act

Just Because You Can

When the Joke Lands Too Well

The Power of Saying No

Shadow Can't Exist Without Light

Chapter 4 The Dark Side of Innovation

The Trust Bias: Why We Believe What We See and Hear

The Perception Hack: How Deepfakes Trick Our Brains

The Face Trust Heuristic

The Voice Familiarity Effect

The Fluency Effect

The Emotion Trap

The Experiment: How Easily Can We Be Fooled?

The Politeness Barrier: Why People Refuse to Question Reality

The Wildest Real-Life Failures of Deepfake Detection

Joe Says No

X Marks the Spot

Celebrity Connections

Fake Endorsements

Deepfake Pornography.

The Trust Shortcut: Why Deepfakes Work in Social Settings

When Curiosity Looks Like a Con

The Emotional Cost of Doubt

The Role of Big Tech in the Deepfake Crisis

Identifying the Boundaries

Why Social Media Fuels Deepfakes (and Doesn't Stop Them)

The Policy Problem: The Rules Keep Changing

The Path Forward: Can We Outthink Our Own Biases?

Chapter 5 The Rise of Deepfake Crime

Trust as a Vulnerability

Beyond Corporate Fraud: The Wider Impact

A New Kind of Cybercrime

Trust Is the New Attack Surface

Human Behavior Is the Weak Link

The Lasting Victim Impact

Government Responses

The Evolution of Detection Tools

The Evolution of Access: From Experts to Anyone

Chapter 6 Proactive Solutions: Staying Ahead of the Curve

Lessons from SawStop: Preventing Disaster Before It Happens

Inject, Measure, Verify: The Real-time Deepfake Kill Switch

The Power of Simple Safeguards

Personal Code Words

Slow It Down

When the Law Isn't Enough: Protecting Your Business from Deepfake Liability

Chapter 7 From Theory to Practice: Your 90-Day Implementation Guide

The First 30 Days: Foundation Building

Week One

Week Two

Week Three

Week Four

Days 31-60: System Implementation

Week Five

Week Six

Weeks Seven and Eight

Days 61-90: Testing and Refinement

Week Nine

Week Ten

Week Eleven

Week Twelve

Ongoing: Maintenance and Evolution

Chapter 8 The Future of Deepfakes: Where This Is Headed

Generative Media: Uses and Consequences

Three-Dimensional Education

The Effect on "Real" News

Creativity for the Masses

Determining the Truth

Avatars and Synthetic Celebrities

Rewriting History

The Future of Reality

Quantum Computing Speeds

Directing the Impact of Deepfakes.

The Growth and Adoption Cycle

Chapter 9 CTRL+ALT+FAKE (Conclusion)

Acknowledgments

About the Author

Index

EULA.

Notes:

Includes index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-394-33729-9

1-394-33728-0

1-394-35261-1

9781394337286

OCLC:

1564188164