Agent-Powered Growth : Deploy AI Agents That Build Your Marketing Pipeline 24/7.

Format:

Book

Author/Creator:

Sjouwerman, Stu.

Language:

English

Subjects (All):

Artificial intelligence--Marketing applications.

Artificial intelligence.

Physical Description:

1 online resource (275 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2025.

Summary:

Master AI-powered marketing before autonomous agents replace your role entirely In Agent-Powered Growth , Stu Sjouwerman, founder and executive chairman of KnowBe4 (the world's largest security awareness platform) addresses the existential threat facing hundreds of thousands of marketing professionals as autonomous AI agents reshape their industry.

Contents:

Cover

Title Page

Copyright Page

Contents

Introduction: Hundreds of Tools and No Results

CHAPTER 1 The Fatal Flaw in Modern Marketing AI

The Stakes Are Worse Than You Think

You're Thinking About AI All Wrong

It's Not Your Fault

The Promise of Transformation

The Choice Before You

CHAPTER 2 Addition Addiction

The Seductive Promise of More

The Costs of Addition

Mental Models That Keep Marketers Trapped

Ripping the Band-Aid Off

Making the Right Next Move

CHAPTER 3 What Makes Autonomous Marketing Agents Revolutionary

The Autonomous Agent Ecosystem Landscape

Why Enterprise Platforms Represent Agent Maturation

The Sense-Reason-Act Architecture: How Autonomous Agents Work

Sensing Layer (The "What's Happening" Engine)

Reasoning Layer (The "What Should We Do" Engine)

Acting Layer (The "Do It Now" Engine)

Multi-Agent Orchestration

The Reltio Results: Proof of Concept at Scale

CHAPTER 4 The Architecture of Marketing Intelligence

The Two Paths to Market Intelligence

ZoomInfo: The Speed Advantage

6sense: The Integration Advantage

Cost and Accessibility Analysis

Making the Platform Choice

The Evolution from Einstein GPT to Agentforce

Building the Unified Data Foundation

Human Transformation Requirements

CHAPTER 5 Step 1-Choosing Your First Marketing Agent

Tier Selection: Starting with Customer Service

Tier 1: Quick Wins-Start Here

Tier 2: High Impact

Tier 3: Transformation

Sense-Reason-Act Architecture from the Beginning

Organizational Readiness: The Foundation for Success

Advanced Applications of Agentic AI

CHAPTER 6 Step 2-Deploy and Train Your Marketing Teammate

The Economics of Agent Implementation

An Overview of the 30-Day Implementation Timeline

The Agentforce Deployment Process in Detail

Agent Role Definition.

Data Grounding Process

Advanced Integration Capabilities

Campaign Automation Implementation

Integration Challenge Solutions

Training and Configuration Protocols

Testing and Quality Assurance

Demonstrating Value and Building Momentum

CHAPTER 7 Step 3-Scale Your Agent-Powered Marketing Operations

Organizational Obstacles to Scaling Your Agentic AI Orchestra

Three Battle-Tested Workflows to Deploy First

CHAPTER 8 Overcoming the Five Greatest Implementation Challenges

Challenge 1: The Trust Crisis-Building Organizational and Consumer Trust in Autonomous Agents

Organizational Readiness Assessment Tool

The Consumer Trust Crisis

CMO Leadership Requirements for Trust Building

Challenge 2: Data Quality and Integration Barriers

Marketing's Role in Solving Integration Complexity

The Pragmatic Reality of System Transformation

Challenge 3: Maintaining Brand Consistency and Agent Alignment

Content Quality Controls and the Challenge of Emotional Manipulation

Brand Voice Training: Balancing Consistency and Personalization

Challenge 4: Governance, Ethics, and Accountability Framework

Agent Autonomy Boundaries

Transparency Requirements

Audit Trail Maintenance and the Digital Chain of Custody

Accountability Assignment Through Human Sponsorship Models

Risk Mitigation Protocols

Ethical Guidelines

Enterprise Governance and the Weaponization Warning

Einstein Trust Layer Requirements for Systematic Protection

Human-in-the-Loop Design Principles for Strategic Control

Guardrails in Natural Language

The European Model: Trust Through Governance as Competitive Advantage

Challenge 5: Proving ROI and Value to Leadership

The Measurement Challenge Creating Leadership Skepticism

Demonstrating the Value of Agentic AI

The Human Replacement Paradox and Workforce Evolution.

Document Success Stories

CHAPTER 9 The Future of Marketing Is Autonomous

The Evolution of Marketing Roles

Market Trajectory and Leadership Implications

The Urgency of Action

Glossary

Notes

Acknowledgments

About the Author

Index

EULA.

Notes:

Electronic book.

Description based on publisher supplied metadata and other sources.

ISBN:

1-394-40758-0

9781394407583

OCLC:

1565080704