Marketing growth strategy with generative AI : a hands-on proven framework, accelerated by Claude.

Format:

Video

Contributor:

Gaffney, Kiersten, instructor.

O'Reilly (Firm), publisher.

Language:

English

Subjects (All):

Artificial intelligence--Marketing applications.

Artificial intelligence.

Marketing--Management.

Marketing.

Physical Description:

1 online resource (1 video file (03 hr., 18 min.)) : sound, color.

Edition:

[First edition].

Place of Publication:

[Sebastopol, California] : O'Reilly Media, Inc., 2026.

Summary:

This hands-on course teaches marketing leaders, founders, and executives how to leverage AI tools like Claude to develop data-driven marketing strategies that align with their product vision and business goals. In just four focused modules, you'll learn to: Extract actionable insights from customer conversations using AI analysis Craft compelling product messaging that resonates with both technical and business buyers Build a strategic content plan that drives customer acquisition Create a realistic 6-month marketing roadmap tailored to your resources This isn't just theory--you'll apply AI tools and frameworks directly to your business throughout the course, leaving you with actionable plans ready for immediate implementation.

Notes:

OCLC-licensed vendor bibliographic record.

OCLC:

1569731315

Publisher Number:

0642572015554