Reaching the Chasm : How to Drive Your Early-Stage Start-Up to Scale.

Format:

Book

Author/Creator:

Amoroso, Edward.

Language:

English

Physical Description:

1 online resource (197 pages)

Edition:

1st ed.

Place of Publication:

New York : Columbia University Press, 2025.

Summary:

Edward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level.

Contents:

Frontmatter

CONTENTS

PREFACE Start-Ups Are Harder Than They Look. Much Harder.

PART ONE DISCOVERY AND LEARNING

1 WHY ARE YOU IN BUSINESS?

2 WHAT IS YOUR VALUE PROPOSITION?

3 WHO ARE YOUR CUSTOMERS?

PART TWO ENLIGHTENMENT

4 WHO ARE YOUR COMPETITORS?

5 WHAT IS YOUR KEY ADVANTAGE?

6 HOW ARE YOU FUNDED?

PART THREE DECISIONS AND ACTIONS

7 HOW SHOULD YOU WORK WITH ANALYSTS?

8 WHAT IS YOUR GO-TO-MARKET (GTM) PROCESS?

9 HOW DO YOU SELL?

PART FOUR REVIEW AND PLANNING

10 WHAT IS WORKING IN YOUR START-UP?

11 SHOULD YOU REALLY BE DOING A START-UP?

ACKNOWLEDGMENTS

INDEX

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

0-231-56292-6

9780231562928

OCLC:

1545080895