1 option
Marketing Strategy Journal / Rajendra Srivastava, editor.
- Format:
- Journal/Periodical
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing--Management--Periodicals.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : Elsevier, 2025.
- Summary:
- The Marketing Strategy Journal (MSJ) aims to facilitate the diffusion of marketing thinking into organizational reinventions. The journal thrives to shed light on fundamentally new and advancing marketing insights. Given the increasingly interconnected business environments, the journal focus on enabling the transfer of knowledge among producers and consumers, thereby driving deeper engagement among multiple stakeholders.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISSN:
- 2950-3086
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