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Sports Marketing 2024.
- Format:
- Book
- Author/Creator:
- Miller, Richard.
- Series:
- RKMA Market Research Ebook Series
- RKMA Market Research Ebook Series ; v.8
- Language:
- English
- Subjects (All):
- Professional sports.
- Sports sponsorship.
- Physical Description:
- 1 online resource (326 pages)
- Edition:
- 21th ed.
- Place of Publication:
- Miramar, FL : Richard K. Miller & Associates, 2023.
- Summary:
- Sports Marketing 2023 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the 400 billion sports marketplace.
- Contents:
- PART I: THE U.S. SPORTS MARKET
- 1 MARKET SUMMARY
- 1.1 Annual Revenue
- 1.2 Professional and Collegiate Sports
- 1.3 Economic Impact
- 1.4 Impact Of The Pandemic Shutdown
- 2 SPORTS FANS
- 2.1 Profile of Sports Fans
- 2.2 Fan Demographics
- 2.3 Fan Spending
- 2.4 Favorite Sports
- 2.5 Avid Fans
- 2.6 Fan Base By Gender
- 2.7 Female Fans
- 2.8 Fan Base By Age
- 2.9 Median Household Income By Sport
- 2.10 Youth Fans
- 2.11 Fan Base By Ethnicity
- 2.12 African-American Fans
- 2.13 Hispanic-American Fans
- 3 PROFESSIONAL SPORTS
- 3.1 Professional League Revenue
- 3.2 Sports Teams
- 3.3 Sports Empires
- 3.4 Franchise Sales
- 3.5 Expansion
- 3.6 Relocation
- 4 ATHLETES
- 4.1 Highest Earnings
- 4.2 Most Popular Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- Other Format:
- Print version: Miller, Richard Sports Marketing 2024
- ISBN:
- 9781577833369
- 1577833368
- OCLC:
- 1392344449
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