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A study of four media, their accumulative and repeat audiences / Conducted for Life by Alfred Politz Research, Inc.
LIBRA HF5823 .P57
Available from offsite location
- Format:
- Book
- Author/Creator:
- Politz (Alfred) Research, Inc., New York.
- Language:
- English
- Subjects (All):
- Advertising.
- Advertising--Research.
- Physical Description:
- 176 pages : diagrams (part color) tables. ; 23 x 27 cm
- Place of Publication:
- [New York], [publisher not identified], [1953]
- OCLC:
- 2602871
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