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Cases on strategic management issues in contemporary organizations / Mona Rashidirad, editor.
- Format:
- Book
- Author/Creator:
- Santos, Jose Duarte, 1966- author.
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Management--Case studies.
- Management.
- Physical Description:
- 21 PDFs (365 pages)
- Place of Publication:
- Hershey, Pennsylvania : Business Science Reference, [2022]
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"
- Contents:
- Chapter 1. Digital transformation: is it part of a strategic process or a new strategic practice?
- Chapter 2. Be like amazon: achieving a competitive advantage based on digital footprint analysis
- Chapter 3. Digital value innovation and strategic management practices of Adyar Ananda Bhavan
- Chapter 4. Consumer perception of brand repositioning through benefit diversification and intensity of use: the case of Pedras
- Chapter 5. Rose-patisserie and coffee house: business development alternatives
- Chapter 6. THEIA: thermal insulation a business strategy
- Chapter 7. The bonduelle group's distribution strategy: adding a branded retail store?
- Chapter 8. How to build a leading so-called neobank and pursue its growth?: the case of the fintech nickel in Europe
- Chapter 9. Purpose-driven marketing wars: dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
- Chapter 10. SWOT analysis and a case study at Kayseri airport
- Chapter 11. The adoption of a CRM strategy based on the six-dimensional model: a case study
- Chapter 12. How competitive strategies affect organizational structure: a research in technology development zones in Turkey
- Chapter 13. The effects of real-time content marketing on consumer emotions and behaviors: an analysis on COVID-19 pandemic period.
- Notes:
- Description based on print version record.
- Includes index.
- Includes bibliographical references and index.
- ISBN:
- 9781799816324
- OCLC:
- 1285165985
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