Multi-platform advertising strategies in the global marketplace

MLA

Yang, Kenneth C. C. Multi-platform advertising strategies in the global marketplace. Hershey, Pennsylvania : IGI Global, 2018.

APA

Yang, K. (2017). Multi-platform advertising strategies in the global marketplace. Hershey, Pennsylvania : IGI Global.

Chicago

Yang, Kenneth C. C. Multi-platform advertising strategies in the global marketplace. Edited by Kenneth C. C. Yang. Hershey, Pennsylvania : IGI Global, 2018.