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Cases on strategic social media utilization in the nonprofit sector / Hugo Asencio and Rui Sun, editors.
- Format:
- Book
- Author/Creator:
- Asencio, Hugo, author.
- Series:
- Advances in Social Networking and Online Communities
- Advances in Social Networking and Online Communities (ASNOC) Book Series, 2328-1413
- Language:
- English
- Subjects (All):
- Nonprofit organizations--Management.
- Nonprofit organizations.
- Nonprofit organizations--Marketing.
- Communication in organizations.
- Social media.
- Physical Description:
- PDFs (375 pages) : illustrations.
- Place of Publication:
- Hershey, Pennsylvania : Information Science Reference, 2015.
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.
- Contents:
- Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar
- Peer-to-peer fundraising success: Paws With A Cause® / Samantha Adler, Heather Carpenter
- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn
- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang
- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey
- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk
- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont
- Developing social media policies: a team learning approach / Jennifer Amanda Jones
- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras
- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid
- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson.
- Notes:
- Description based upon print version of record.
- Description based on print version record.
- Includes bibliographical references.
- ISBN:
- 9781466681897
- OCLC:
- 905111302
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