BE DiFFERENT or be dead : The Audacious 'Unheard-of Ways' I Took a Startup to A BILLION IN SALES / Roy Osing.

Format:

Book

Author/Creator:

Osing, Roy, author.

Language:

English

Subjects (All):

Business planning.

Industrial management.

Organizational change--Management.

Organizational change.

Success in business.

Physical Description:

1 online resource (322 pages)

Place of Publication:

New York : Morgan James Publishing, [2022]

Summary:

A practical and proven guide that shows readers how to stand out and win in their business and career.

Contents:

Intro

Title

Copyright

Contents

Acknowledgments

Foreword

Roy's Introduction to Audacious 'Unheard-of Ways'

SECTION ONE: Textbook Leadership Has Lost Its Lustre

Toss It and Do What Actually Gets Results in Today's World

Snapshot

Move One: Why survival in The Bear Pit is a critical leadership skill

Move Two: What an underperforming leader looks like and how to improve

Move Three: Serious reasons we need to have "line of sight" leaders to succeed

Move Four: Why leaders who "serve around" are the best

Move Five: Six myths about being a really effective leader

Move Six: How a do-it-yourself leader makes an organization great

Move Seven: Why a crisis brings out a truly epic leader

Move Eight: How does being two-faced make an amazing leader?

Move Nine: How school failed to teach me about leadership

Move Ten: Why goosebumps tell a leader the best one to hire

Move Eleven: Five unbelievable secrets leaders need to learn from the frontline

Move Twelve: What important thing does a leader have enormous difficulty doing?

Move Thirteen: Two gems that will make you a dauntless leader

Move Fourteen: These demanding roles are never delegated by the great leader

SECTION TWO: Little-Known Ways to Have an Invincible Career (and Make Real Money)

Move One: Why passion in your voice will get you gigantic opportunities

Move Two: Practical ways to win if you have a boomer boss

Move Three: What easy things can be done to help achieve corporate goals?

Move Four: Why a job is sometimes really more important than your career plan

Move Five: Three proven steps to build a successful career plan

Move Six: Why "The Magic Question" is paramount to your career

Move Seven: How common pitfalls can be avoided to have a successful career.

Move Eight: Seven things to look for in a great mentor

Move Nine: Why your personal success depends on being remarkably special

Move Ten: Hungry people do these ten brave things to win

Move Eleven: Why the most daring ingredient to success is "doing it"

Move Twelve: When a "body blow" strikes your career how can you easily recover?

Move Thirteen: How "getting dirty" on the job will make you extremely effective

Move Fourteen: Five vital things your résumé needs to score the prize

Move Fifteen: How does being "undeniable" help you reach your toughest goals?

SECTION THREE: Roy's Shocking Code to Make a Business Wildly Successful

Move One: Three simple questions to ask if you want a winning business plan

Move Two: Seven common workplace dysfunctions that should be exposed (and dumped)

Move Three: Why the number of "tries" you make determines the best outcome

Move Four: These six tactics actually prevent the ability for businesses to grow

Move Five: How your business plan can be executed in a brilliant way

Move Six: How an epic growth strategy can be achieved by "saying YES!"

Move Seven: Six simple ways CRAP can be removed from your organization

Move Eight: Why the ONLY Statement makes the best competitive claim

Move Nine: How do winning cultures react to unexpected shocks that hit them?

Move Ten: Benchmarking is useless as a good strategic tool for five simple reasons

Move Eleven: Incredibly successful organizations consistently do these five really boring things

Move Twelve: Why the "Internal Report Card" will help build the most amazing teams

SECTION FOUR: The Secret Sauce for Marketing To Be Powerful and Not Boring

Move One: Three things I did as CMO to build a powerful marketing machine.

Move Two: Twelve simple reasons your product is not as important as you think

Move Three: Why the new innovative marketer's job is to create happiness

Move Four: Four simple ways to get your marketing message across

Move Five: Why the price cutting game is crazy to play and is absolutely wrong!

Move Six: Six easy ways to improve marketing and sales teamwork

Move Seven: What does marketing look like ten years after my first review?

Move Eight: Why bundling products and services together sucks like a dirty martini

Move Nine: Six practical ways to inject "the juice" into your marketing loyalty program

Move Ten: Why is trying to keep competitors out bloody crazy?

Move Eleven: Why special marketing deals for new customers are dishonest

Move Twelve: Why marketing success depends on "planning on the run"

SECTION FIVE: Simple Ways Sales Can Deliver an Unbelievable Billion in Revenue

Move One: How sales can be transformed into a strong strategic force

Move Two: Seven fantastic traits of a high performing sales culture

Move Three: How sales "overkill" can handily beat ruthless competitors

Move Four: Six shocking ways to get your customers addicted to you

Move Five: Ten proven ways to prevent salespeople from turning off and bailing out

Move Six: The sales person who flogs products is disgusting and here's why

Move Seven: Six fearless roles sales should play to be the best

Move Eight: Five surprising reasons why sales isn't really needed at all

Move Nine: Eight ironclad ways to have a remarkable sales career

Move Ten: How your quota can be achieved every year and beat your rivals

Move Eleven: Three stunning ways to avoid being a one-sale wonder

Move Twelve: How offline sales can be more successful than online sales.

Move Thirteen: Successful sales managers don't manage at all, they do these seven things

Move Fourteen: How a service nightmare can be turned into a colossal sales win

SECTION SIX: Customer Service Sucks. How to Make it Breathtaking and Memorable

Move One: Four proven building blocks for a winning customer service strategy

Move Two: Seven reasons many service call centres are absolutely shameful

Move Three: Customer service needs an enormous do-over for four sobering reasons

Move Four: Five thoughtful ways to make a customer your "Best Friend Forever"

Move Five: Six promising ways to genuinely appreciate your customers

Move Six: Why real emotion is the key to providing amazing service experiences

Move Seven: Four must-dos for leaders who want frontline people to delight customers

Move Eight: Why "you should" are terrible words no customer must ever hear

Move Nine: Six common service mistakes that will make you sick

Move Ten: How anger can be used to provide unheard-of customer service

Move Eleven: What is the best way to measure high performance?

Move Twelve: Unusual ways to win your customer's business every day and keep them loyal

Move Thirteen: How customer service can be made mistake proof (and memorable)

Additional Audacious Resources

About Roy.

Notes:

Description based on print version record.

ISBN:

9781631957178

1631957171