Sports Marketing 2025.

Format:

Book

Author/Creator:

Miller, Richard.

Contributor:

Washington, Kelli.

Series:

RKMA Market Research Ebook Series

RKMA Market Research Ebook Series ; v.8

Language:

English

Subjects (All):

Sports--Marketing.

Sports.

Sports sponsorship.

Physical Description:

1 online resource (345 pages)

Edition:

23th ed.

Place of Publication:

Miramar, FL : Richard K. Miller & Associates, 2024.

Summary:

Sports Marketing 2025 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2025 provides the most recent statistics and data available on the 400 billion sports marketplace.

Contents:

Intro

PART I: THE U.S. SPORTS MARKET

1 MARKET SUMMARY

1.1 Annual Revenue

1.2 Professional and Collegiate Sports

1.3 Economic Impact

2 SPORTS FANS

2.1 Overview

2.2 Fan Demographics

2.3 Fan Spending

2.4 Favorite Sports

2.5 Avid Fans

2.6 Fan Base By Gender

2.7 Female Fans

2.8 Fan Base By Age

2.9 Youth Fans

2.10 Fan Base By Ethnicity

2.11 African-American Fans

2.12 Hispanic-American Fans

3 PROFESSIONAL SPORTS

3.1 Attendance

3.2 Revenue

3.3 Investment

3.4 Sports Team Valuations

3.5 Franchise Sales

3.6 Expansion

3.7 Relocation

4 ATHLETES

4.1 Highest Earnings

4.2 Most Popular

4.3 NIL Compensation

4.4 Athlete Reputation

5 TOP SPORTS CITIES

5.1 Best Sports Cities

5.2 Avid Sports Fans City-by-City

5.3 Best Cities For Event Hosting

5.4 Spectator Sports Attendance

5.5 Fan Ranking By Sport

5.6 Top Minor League Markets

PART II: SPORTS MARKET SEGMENTS

6 ADVERTISING &amp

SPONSORSHIPS

6.1 Market Assessment

6.2 TV Ad Spending

6.3 Advertising On NFL Telecasts

6.4 Sports Sponsorships

6.5 Naming Rights

6.6 Jersey Rights

6.7 Backdrop Sponsors

6.8 Seat Cover Signage

6.9 Advertising Agencies in Sports Marketing

6.10 Market Resources

7 CONCESSIONS

7.1 Market Assessment

7.2 Concessionaires

7.3 Favorite Concession Foods And Beverages

7.4 Market Resources

8 LICENSED MERCHANDISE

8.1 Market Assessment

8.2 Professional Sports Merchandise

8.3 Collegiate Merchandise

8.4 Market Resources

9 SPORTS BETTING

9.1 Legal Sports Wagering

9.2 Market Assessment

9.3 Sports Wagering 2023

9.4 Major Events

9.5 Sportsbooks

9.6 Market Resources

10 SPORTS MEMORABILIA

10.1 Market Assessment.

10.2 Sports Memorabilia Auctions

10.3 Sports Cards

10.4 Market Resources

11 SPORTS TRAVEL

11.1 Market Assessment

11.2 Favorite Cities For Sports Travel

11.3 Baseball Spring Training

11.4 Market Resources

12 TICKETING

12.1 Market Assessment

12.2 Secondary Ticketing

12.3 Market Leaders

12.4 Mobile Ticketing

12.5 Dynamic Pricing

12.6 Professional League Sports Tickets

12.7 Subscription Ticketing

12.8 Moving Unsold Ticket Inventory

12.9 Market Resources

PART III: SPORTS MEDIA

13 SPORTS TELEVISION BROADCASTING

13.1 Sports Network Overview

13.2 Sports Television Viewership Demographics

13.3 Most Watched Sports TV Broadcasts

13.4 Broadcast Rights Agreements

13.5 Major Sports Networks

13.6 Sport-Specific Networks

13.7 League Networks

13.8 Sports Programming On Cable Networks

13.9 College Sports Broadcasts

14 SPORTS STREAMING

14.1 Overview

14.2 Market Assessment

14.3 Viewer Response

15 SPORTS RADIO

15.1 Sports Radio Stations

15.2 Sports Radio Networks

15.3 The Sports Radio Audience

15.4 Advertising

15.5 National Sports Radio Shows

16 SPORTS PERIODICALS

16.1 Most Popular Sports Publications

16.2 List of Sports Periodicals

16.3 Market Resources

17 NEWSPAPER SPORTS SECTIONS

17.1 How Fans Obtain Sports News

17.2 Sports Section Readership

17.3 Sports Editors

18 SPORTS ONLINE

18.1 Digital Sports Media Traffic

18.2 Digital Live Sports Viewers

18.3 Most Popular Sports Sites

18.4 Major League Sports Streaming Packages

18.5 Independent Sports Sites

19 PODCASTS

19.1 Overview

19.2 Top Sports Podcasts

20 SOCIAL MEDIA

20.1 Sports Social Media

20.2 Sports League/Organization Followers

20.3 Team Followers.

20.4 NCAA Football Followers

20.5 Athlete Followers

PART IV: MAJOR EVENTS

21 ALL-STAR GAMES

21.1 MLB All-Star Game

21.2 NBA All-Star Game

21.3 NFL Pro Bowl Games

21.4 NHL All-Star Game

22 COLLEGE FOOTBALL PLAYOFF &amp

BOWL GAMES

22.1 College Football Playoff

22.2 Bowl Games

22.3 Broadcast Rights And Viewership

22.4 Sponsors

23 FIFA MEN'S WORLD CUP

23.1 Overview

23.2 World Cup 2022

23.3 World Cup 2018

23.4 World Cup 2014

23.5 Broadcast Rights

23.6 Sponsors

24 FIFA WOMEN'S WORLD CUP

24.1 Overview

24.2 Women's World Cup 2023

24.3 Women's World Cup 2019

24.4 Women's World Cup 2015

25 INDIANAPOLIS 500

25.1 Overview

25.2 Spectators And Economic Impact

25.3 Television Viewership

26 KENTUCKY DERBY

26.1 Overview

26.2 Attendance

26.3 Broadcast TV

26.4 Sponsors

27 NBA FINALS

27.1 Overview

27.2 TV Viewership

27.3 Economic Impact

28 NCAA MEN'S FINAL FOUR

28.1 Overview

28.2 Spectators

28.3 TV Viewership

28.4 March Madness Advertising

28.5 Economic Impact

29 NCAA WOMEN'S FINAL FOUR

29.1 Overview

29.2 Spectators

29.3 TV Viewership

29.4 Economic Impact

30 OLYMPIC GAMES

30.1 Winter Olympics 2022

30.2 Summer Olympics 2020

30.3 Television Broadcast Rights

30.4 Prime-Time TV Audiences

30.5 Opening and Closing Ceremonies

30.6 Venue and Infrastructure Spending

30.7 United States Olympic Committee

30.8 National Governing Bodies

30.9 Hosts For Upcoming Olympics

30.10 Market Resources

31 PARALYMPICS

31.1 Overview

31.2 Summer and Winter Paralympic Games

32 RUGBY WORLD CUP

32.1 Overview

32.2 Rugby World Cup 2023

32.3 Rugby World Cup 2019

32.4 Rugby World Cup 2015

32.5 Sponsors.

33 STANLEY CUP

33.1 Overview

33.2 TV Viewership

33.3 Economic Impact

34 SUPER BOWL

34.1 Overview

34.2 Host Cities And Game Attendance

34.3 TV Viewership

34.4 Super Bowl Ads

34.5 Economic Impact

35 WORLD SERIES

35.1 Overview

35.2 TV Viewership

35.3 Economic Impact

35.4 Sponsorship

PART V: PROFESSIONAL SPORTS LEAGUES

36 MAJOR LEAGUE BASEBALL

36.1 League Revenue

36.2 Stadiums

36.3 Team Valuations

36.4 Attendance

36.5 Television Broadcast Rights

36.6 Franchise Sales

36.7 World Series

36.8 All-Star Game

36.9 Fan Demographics

36.10 Sponsors

36.11 Market Resources

37 NATIONAL BASKETBALL ASSOCIATION

37.1 League Revenue

37.2 Arenas

37.3 Team Valuations

37.4 Attendance

37.5 Television Broadcast Rights

37.6 Franchise Sales

37.7 NBA Finals

37.8 All-Star Game

37.9 Fan Demographics

37.10 Sponsors

37.11 Market Resources

38 NATIONAL FOOTBALL LEAGUE

38.1 League Revenue

38.2 Stadiums

38.3 Team Valuations

38.4 Attendance

38.5 Television Broadcast Rights

38.6 Franchise Sales

38.7 Super Bowl

38.8 Pro Bowl Games

38.9 Fan Demographics

38.10 Sponsors

38.11 Market Resources

39 NATIONAL HOCKEY LEAGUE

39.1 League Revenue

39.2 Arenas

39.3 Team Valuations

39.4 Attendance

39.5 Television Broadcast Rights

39.6 Franchise Sales

39.7 Stanley Cup

39.8 All-Star Game

39.9 Fan Demographics

39.10 Sponsors

39.11 Market Resources

40 MAJOR LEAGUE SOCCER

40.1 Overview

40.2 League Revenue

40.3 Stadiums

40.4 Team Valuations

40.5 Attendance

40.6 Television Broadcast Rights

40.7 Fan Demographics

40.8 Sponsors

40.9 Market Resources

41 WOMEN'S NATIONAL BASKETBALL ASSOCIATION

41.1 Overview.

41.2 Teams And Arenas

41.3 Attendance

41.4 Media Rights

41.5 Fan Demographics

41.6 Sponsors

41.7 Market Resources

PART VI: COLLEGIATE &amp

HIGH SCHOOL SPORTS

42 COLLEGE ATHLETIC PROGRAMS

42.1 Profiles of Major Programs

43 DIVISION I CONFERENCES

43.1 Division I Conferences

43.2 Conference Revenue

43.3 Athletic Department Revenue

44 NCAA SPORTS

44.1 Overview

44.2 Men's and Women's Sports

44.3 NCAA Revenue

44.4 Broadcast Rights

44.5 Sponsors

44.6 Market Resources

45 NCAA FOOTBALL

45.1 Overview

45.2 Attendance

45.3 College Football Playoff and Bowl Games

45.4 Fan Demographics

45.5 Regular-Season Broadcasts

46 NCAA MEN'S BASKETBALL

46.1 Overview

46.2 Attendance

46.3 Fan Demographics

46.4 NCAA Divison I Finals

46.5 Regular-Season Broadcasts

47 NCAA WOMEN'S BASKETBALL

47.1 Attendance

47.2 NCAA Divison I Finals

47.3 Favorite Teams

48 HIGH SCHOOL SPORTS

48.1 Participation

48.2 Most Popular Sports

48.3 Streaming Services

48.4 Market Resources

49 YOUTH TEAM SPORTS

49.1 Participation

49.2 AAU Sports

49.3 Youth Baseball

49.4 Youth Basketball

49.5 Youth Football

49.6 Youth Hockey

49.7 Youth Soccer

PART VII: FIGHTING SPORTS

50 BOXING

50.1 Overview

50.2 Pay-Per-View Events

50.3 Televised Boxing

50.4 Boxing Fans

51 ULTIMATE FIGHTING CHAMPIONSHIP

51.1 UFC and WWE Merger

51.2 Live Events

51.3 Pay-Per-View Events

51.4 MMA Fans

51.5 Market Resources

52 WORLD WRESTLING ENTERTAINMENT

52.1 Overview

52.2 Live Events and Television

52.3 Professional Wrestling Fans

52.4 Market Resources

PART VIII: GOLF

53 PGA TOUR

53.1 Overview

53.2 Top Tournament Money Winners

53.3 PGA Tour 2024.

53.4 The Major Championships.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781577833468

1577833465