Sports Marketing 2023.

Format:

Book

Author/Creator:

Miller, Richard.

Contributor:

Washington, Kelli.

Series:

RKMA Market Research Ebook

RKMA Market Research Ebook ; v.8

Language:

English

Subjects (All):

Sports sponsorship.

Commercialism in sports.

Physical Description:

1 online resource (328 pages)

Edition:

21th ed.

Place of Publication:

Miramar, FL : Richard K. Miller & Associates, 2022.

Summary:

Sports Marketing 2023 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the 400 billion sports marketplace.

Contents:

PART I: THE U.S. SPORTS MARKET

1 MARKET SUMMARY

1.1 Annual Revenue

1.2 Professional and Collegiate Sports

1.3 Economic Impact

1.4 Impact Of The Pandemic Shutdown

2 SPORTS FANS

2.1 Profile of Sports Fans

2.2 Demographic Profile Of U.S. Sports Fans

2.3 Fan Spending

2.4 Favorite Sports

2.5 Avid Fans

2.6 Fan Base By Gender

2.7 Female Fans

2.8 Fan Base By Age

2.9 Median Household Income By Sport

2.10 Youth Fans

2.11 Fan Base By Ethnicity

2.12 African-American Fans

2.13 Hispanic-American Fans

3 PROFESSIONAL SPORTS

3.1 Professional League Revenue

3.2 Sports Teams

3.3 Sports Empires

3.4 Franchise Sales

3.5 Expansion

3.6 Relocation

4 ATHLETES

4.1 Highest Earnings

4.2 Most Popular Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781577833253

1577833252

OCLC:

1334997577