1 option
Holy hype : a guide to religious fervor in the advertising of goods and the good news / Susan H. Sarapin, Pamela L. Morris.
- Format:
- Book
- Author/Creator:
- Sarapin, Susan H., 1951- author.
- Morris, Pamela L., 1971- author.
- Language:
- English
- Subjects (All):
- Advertising--Religious aspects.
- Advertising.
- Religion in advertising.
- Physical Description:
- 1 online resource (259 pages)
- Distribution:
- New York : Bloomsbury Publishing (US), 2025.
- Place of Publication:
- Lanham : Lexington Books, [2022]
- Summary:
- This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
- Contents:
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Chapter 1: Preface: Let There Be Light
- References
- Chapter 2: Holy Hype: What, in Heaven's Name, Is It?
- Overview
- Source of the Term "Holy Hype"
- Definitions of "Holy Hype"
- Exploring the Definition
- Semantics and Audiences
- Conclusion
- Chapter 3: Religion and Advertising: Scrambling the Sacred and the Profane
- A New Religion
- Not Quite a Religion
- Not Holy Hype: American Civil Religion
- From the Pulpit to Madison Avenue
- Notes
- Chapter 4: In the Beginning: At the Intersection of Damascus Road and Madison Avenue
- Development of Holy Hype
- Medieval Holy Hype
- The Black Death
- Protestantism and the Invention of the Printing Press
- Rise of Commerce
- Emergence of Secular Holy Hype
- Apostle Spoons
- Secular Holy Hype Goes to Press
- Of Beer, Liqueur, and the Church When Modern Goes Medieval
- Chapter 5: Selling the Goods Amidst the Good News
- Verse 1
- Adam and Eve and Creation
- Angels
- Biblical Sayings and Religion-Related Words
- Divine, Sanctuary, Soul, Resurrection, and Saint
- Verse 2
- Devil and Evil
- Funerals and Immortality
- God and Jesus
- Heaven and Hell
- Holy
- Verse 3
- The Last Supper
- Moses
- Prayer and Worship
- Chapter 6: Apparel: The Fabric of American Faith
- Religious Merchandise in History
- Christian Retail
- The American T-Shirt
- Religious Shirts
- Chapter 7: Marketing Religion on the Streets
- Selling Faith
- Church Response
- Marketplace of Religion
- Branding Belief
- Institutional Holy Hype Examples
- Signs of Faith
- Billboards in America
- Examples
- References.
- Chapter 8: The Bible Tells Me So: Scriptural Stories of Survival Create Metaphors for the Advertising of Nonprofits
- Metaphor
- Three Universally Recognized Biblical Survival Narratives
- Unique Needs of NPO Advertising
- Neoiconistic Model for the Biblical Survival Story of Noah's Ark and the Flood: Case Studies: Green Building Council, Brazil, and Greenpeace
- Chapter 9: Revelations of the Future of Holy Hype
- Overview of the Book
- The Culture of Holy Hype
- The Future of Holy Hype
- Index
- About the Authors.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1-66699-530-4
- 1-7936-2935-8
- OCLC:
- 1266196969
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.