Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics / Jose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Mexico, [editor].

Format:

Book

Author/Creator:

Sáiz Álvarez, José Manuel, author.

Contributor:

S�aiz �Alvarez, Jos�e Manuel, editor.

Series:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Gale eBooks

Language:

English

Subjects (All):

Social entrepreneurship.

Internet marketing.

Social marketing.

Physical Description:

1 online resource (xxvi, 438 pages) : illustrations.

Place of Publication:

Hershey, Pennsylvania : Business Science Reference, an imprint of IGI Global, [2019]

System Details:

Mode of access: World Wide Web.

Summary:

"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"-- Provided by publisher.

Contents:

Section 1. Entrepreneurship. Chapter 1. A theoretical approach to the definition of entrepreneurship from a multidisciplinary perspective ; Chapter 2. Solidarity economics, entrepreneurship, and social wealth ; Chapter 3. Factors creating competitive advantage for family-owned business ; Chapter 4. Micro family business and socioeconomic development: Chilean grocery store ; Chapter 5. A model for social entrepreneurship education ; Chapter 6. Social entrepreneurship and its competences: implications for higher education ; Chapter 7. Proposal of a business model based on the triple business performance-e ; Chapter 8. Entrepreneurial intention among academicians in Mexico: a descriptive approach ; Chapter 9. Affective and emotional determinants of entrepreneurial orientation within family firms ; Chapter 10. Orange economy and digital entrepreneurship in Latin America: creative sparkles among raw materials ; Chapter 11. The electronic obsolescence as an opportunity for social entrepreneurship: the case of EEE in Manizales, Colombia ; Chapter 12. Joint liability lending, entrepreneurial development, and poverty reduction ; Chapter 13. Going beyond GDP: the role of social innovation in building a welfare state

Section 2. Digital marketing. Chapter 14. Digital moms: devices, social networking sites, and perceptions towards digital marketing strategies ; Chapter 15. Google trends metadata as a revenue indicator for digital marketing activities in Spanish businesses ; Chapter 16. Corporate social responsibility and digital marketing ; Chapter 17. Fundraising and its impact on digital marketing for NGOs ; Chapter 18. The use of geolocalized social networks information to guide and enhance the design of local cultural and tourist policies ; Chapter 19. Evolving faster than lightning: how is digital marketing changing the brand? the future for digital marketing tools ; Chapter 20. Digital marketing as a communication tool in emerging businesses.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781522589402

OCLC:

1096238841