The Storytelling Book : Finding the Golden Thread in Your Communications.

Format:

Book

Author/Creator:

Tasgal, Anthony.

Language:

English

Subjects (All):

Business communication.

Creative thinking.

Physical Description:

1 online resource (147 pages)

Edition:

1st ed.

Place of Publication:

London : LID Publishing, 2016.

Summary:

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is data-rich but insight-poor and when most people in the world of business find themselves caught up in a system of numbers and spreadsheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

Contents:

COVER

BACK COVER

TITLE

CONTENTS

INTRODUCTION: THE STORY OF A HYPHENATE

PART 1: HOW BUSINESS LOST THE ART OF STORYTELLING

A) THE LOVE AFFAIR WITH BAD SCIENCE

B) WHY BUSINESS HAS PHYSICS ENVY

C) LIVING IN AN ARITHMOCRACY

D) MAKING PREDICTIONS

E) LET’S DE-MILITARIZE MARKETING

F) SYSTEMS ARE DOING IT FOR THEMSELVES

G) STORY CAN HELP US ESCAPE THE MONOCULTURE

H) END OF PART 1

PART 2: HOW TO BECOME A STORYTELLER

A) MOVING BEYOND DATA

B) INFORMATION AND IDEAS

C) THE DRIP OF SURPRISE

D) INSIDE INFORMATION

E) THE SEMAVORE AND THE MEANING OF MEANING

F) THE MEANING MODEL

G) HOW TO BECOME A “PATTERN-TATE”

H) END OF PART 2

PART 3: TOP TIPS FOR STORYTELLING

1) THE TRANS-FACTS

2) MASSAGE NOT MESSAGE

3) PAY ATTENTION TO ATTENTION

4) BE GOSSIP-WORTHY

5) DO IT IN STYLE

6) FROM ARISTOTLE TO ELP Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781915951069

1915951062

OCLC:

1428904298