Building Better Brands : Essential Marketing Strategies for the Construction Industry.

Format:

Book

Author/Creator:

Mayfield, Elton.

Language:

English

Subjects (All):

Branding (Marketing).

Construction industry.

Physical Description:

1 online resource (136 pages)

Edition:

1st ed.

Place of Publication:

Newburyport : Advantage Media Group, 2024.

Summary:

Ever wish you could fill out a change order for your marketing strategy? Now you can. Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry. In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: * Survey: What do people say about you? What do you want them to say about you? * Blueprint: What do you need to have in place to deliver the brand you want? * Build: How do you deliver the brand you promised and keep it up to code? With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

Contents:

Intro

Half-title page

Title page

Copyright page

Dedication

Contents

Introduction: Pride in What We Build

Part One: Survey

Building Your Brand

Your Brand Neighborhood

Analyzing the Structure

Part Two: Blueprint

Assess, Review, Draft

Strong Mission Foundation

The Features of Your Brand

Part Three: Build

Pardon Our Dust

Curb Appeal

Preparing for Visitors

Keeping Up to Code

Conclusion: Pride in What You've Built

About the Author

Endnotes.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Other Format:

Print version: Mayfield, Elton Building Better Brands

ISBN:

9781642259315

1642259314

OCLC:

1402025274