Nudge Theory and Decision Making : A New Approach to Marketing Strategies / Rossana Piccolo.

Format:

Book

Author/Creator:

Piccolo, Rossana, 1987- author.

Language:

English

Subjects (All):

Marketing--Social aspects.

Marketing.

Physical Description:

1 online resource (145 pages)

Edition:

First edition.

Place of Publication:

Torino, Italy : G. Giappichelli Editore, [2024]

Summary:

This book provides an in-depth analysis of nudge theory and its application in marketing and decision-making processes. It explores the integration of behavioral economics into business strategies, with a focus on influencing consumer behavior and maximizing corporate profits. The text critiques neoclassical economics' assumptions of perfect rationality, proposing nudge theory as a practical tool to guide individual and corporate decisions. It emphasizes the importance of choice architecture and incentives in improving decision-making without limiting options. The book also discusses the synergy between nudging and marketing, advocating for an objective approach in their integration. It is aimed at professionals in marketing, economics, and corporate strategy, offering insights into the use of nudge theory to navigate the complexities of contemporary markets. Generated by AI.

Contents:

Cover

Occhiello

UNICO.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

ISBN:

9791221180213

OCLC:

1439601796