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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies / Hugh M. Pattinson, David R. Low.
- Format:
- Book
- Author/Creator:
- Pattinson, Hugh, author.
- Low, David R., 1962- author.
- Series:
- Advances in E-Business Research
- Language:
- English
- Subjects (All):
- Electronic commerce.
- Technological innovations.
- Physical Description:
- 1 online resource (xxii, 306 pages) : illustrations (some color).
- Place of Publication:
- Hershey, Pa. : Business Science Reference, 2011.
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and strategies"--Provided by publisher.
- Contents:
- section 1. E-marketing and the new collaborative information platform
- section 2. What is e-novation?
- section 3. E-novation marketing issues
- section 4. E-novation business development
- section 5. Emerging e-novation, platforms and marketing.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- Description based on title screen (IGI Global, viewed July 18, 2011).
- ISBN:
- 9781605663951 (ebook)
- OCLC:
- 741382059
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