Trends in Business Process Modeling and Digital Marketing.

Format:

Book

Author/Creator:

Naim, Arshi.

Contributor:

Malik, Praveen Kumar.

Language:

English

Physical Description:

1 online resource (168 pages)

Edition:

1st ed.

Place of Publication:

Sharjah : Bentham Science Publishers, 2024.

Summary:

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace. Key Features:- Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively.- Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency.- Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making.- Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications. Readership:Ideal for business professionals, digital marketers, entrepreneurs, researchers, and students interested in digital transformation and emerging technologies.

Contents:

Cover

Title

Copyright

End User License Agreement

Contents

Foreword

Preface

Acknowledgement

List of Contributors

Analyzing Digital Marketing Strategies of Market Leaders in the Feminine Hygiene Product Category: Gender Perspectives and Innovations

Maithili Ganjoo1 and Gunjan Sachdeva1,*

INTRODUCTION

OVERVIEW OF THE INDIAN SANITARY NAPKIN MARKET

Digital Marketing Strategies of Whisper

Analysis of Whisper's Digital Marketing Campaigns

Digital Marketing Strategies of StayFree

Analysis of Stayfree's Digital Marketing Campaigns

Digital Marketing Strategies of Sofy

Analysis of Sofy's Digital Marketing Campaigns

Cross-Brand Comparative Analysis Description

CONCLUSION

REFERENCES

Implementing Effective Marketing Technology for a New Business Venture: Case Studies from the Middle East

Arshi Naim1,* and Praveen Kumar Malik2

Focus Group of Target Audience (TA)

Goals and Objectives

Competitor Analysis

Content Creation

Content Distribution

ANALYSIS

RESULTS

Case Studies

Enhanced Customer Understanding and Segmentation

Increased Engagement and Conversion Rates

Optimized Marketing Spend

Improved Customer Experience and Retention

Scalable Marketing Operations

Enhanced Market Penetration

Analysis of Online In-Destination Booking Service Processes in the Travel Industry: A Case Study

M. Blessy Doe1, S. Dhanabagiyam2 and Mohammad Irfan2,*

World Online Travel Booking Market

Internet and the Tourism Value Chain

Online Travel Agencies in India

MakeMyTrip

Yatra

Clear Trip

Research Questions

NEED FOR CONDUCTING THIS STUDY

Tourist Satisfaction with Online Travel Booking

METHODOLOGY

Analysis and Discussions

One-way Analysis of Variance

Correlation Analysis.

FINDINGS

SUGGESTIONS

Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies

Arshiya Begum1,*, Arshi Naim2, Praveen Kumar Malik3 and Asfia Sabahath1

LITERATURE REVIEW

Enhancing Customer Experience

Improving Risk Management

Automating Operations

Driving Market Expansion

Ensuring Compliance

Fundamentals of Finance

Potential Effects of AI on FM

AI Impact and Influence in Ftis

Potential Impacts of AI on Consumers and Investors

Financial Analysis at a Broader Scale

Implications for the Industry

Case Study 1: Paytm

Key Strategies and Implementations

Findings

Case Study 2: ZestMoney

Case Study 3: Razorpay

Case Study 4: HDFC Bank

Emerging Paradigms in Marketing Management: Scenario-Based Conceptual Framework

Arshi Naim1,*

Digital Transformation

Consumer-Centricity

Sustainability and Ethical Marketing

Data-Driven Decision Making

Challenges and Opportunities

DISCUSSION AND ANALYSIS OF CONCEPTUAL FRAMEWORK

Application of the Framework

Benefits

People and Processes in Technological Development for Business Advancement in Indian Companies

Nandini Deb1, Ruhi Lal1,* and Deep Moni Gogoi1

REVIEW OF LITERATURE

Aim of the Study:

OBJECTIVES

RESEARCH QUESTIONS

RESEARCH METHODOLOGY

Case Selection Procedure

Data Analysis and Interpretation

Case Story of Zepto

Case Story of BluSmart Mobility

Common Factors in Both Cases

DISCUSSION.

CONCLUSION AND FUTURE EXPLORATION

Integration of Emerging Technologies in Digital Marketing: A Case Study of Humans of Digital Marketing (HODM) Start-up, India

Disha Batra1, Harshwardhani Sharma2,* and Akshay Upmanyu3

DIGITAL MARKETING IN INDIA

AI AND DIGITAL MARKETING

BENEFITS OF AI AND EMERGING TECHNOLOGIES

HUMANS OF DIGITAL MARKETING (HODM)

ADOPTION OF AR, VR, AND AI IN HODM

CHALLENGES AND BARRIERS

OUTCOME AND RETURN ON INVESTMENT (ROI)

FINDINGS

Metaverse in Tourism: Bridging of the Digital and Actual Worlds

Kaneez Masoom1,*, Syed Haidar Ali1, Shad Ahmad Khan2 and Saiyid Saif Abbas Abidi3

DIMENSIONS AND CONCEPTS OF THE MV

HOW THE MV CAN AFFECT VISITORS' ACTIONS AND ADVENTURES.

THE IMPACT OF THE VIRTUAL WORLD ON VACATION MARKETING AND PLANNING

DESTINATION ADMINISTRATION AND ADVERTISING IN THE MV: THE CHALLENGES.

LAYING THE GROUNDWORK FOR MV TOURISM

CONCLUDING REMARKS

The Role of Social Media in Business Process Innovation

Mustafa Kayyali1,*

HISTORICAL BACKGROUND

INTRODUCTION TO SOCIAL MEDIA'S EVOLUTION IN BUSINESS PROCESSES

LEVERAGING SOCIAL MEDIA FOR REAL-TIME COMMUNICATION AND CUSTOMER ENGAGEMENT

HARNESSING DATA ANALYTICS: INSIGHTS FROM SOCIAL MEDIA PLATFORMS

CASE STUDIES: INTEGRATING SOCIAL MEDIA FOR ENHANCED EFFICIENCY AND INNOVATION

Case Study 1: Retail Revolution

Case Study 2: Hospitality Reimagined

Case Study 3: Healthcare Innovation Frontier

Case Study 4: Financial Services Evolution

Case Study 5: Technological Innovation Nexus

CHALLENGES AND STRATEGIES: INTEGRATING SOCIAL MEDIA WITH BUSINESS OBJECTIVES

Challenge 1: Alignment with Business Goals

Strategy 1: Establish Clear Objectives and KPIs.

Challenge 2: Measuring ROI and Attribution

Strategy 2: Implement Advanced Analytics and Attribution Models

Challenge 3: Managing Reputation and Risk

Strategy 3: Implement Social Media Policies and Monitoring Tools

Challenge 4: Resource Allocation and Investment

Strategy 4: Prioritize and Optimize Resource Allocation

Leveraging Queuing Theory for Efficient Electronic Business Management in Supermarkets: A Case Study of Giant Stores in the Gulf Region

Anandhavalli Muniasamy1,*, Arshi Naim2 and Sayeda Meeraj1

Early Developments (Early 20th Century)

Birth of Queueing Theory (Mid-20th Century)

Expansion and Applications (Late 20th Century)

Modern Developments (21st Century)

Single-Server Queuing Models

Multi-Server Queuing Models

Priority Queuing Models

Network Queuing Models

Optimized Customer Flow

Reduced Wait Times

Improved Service Efficiency

Enhanced Customer Satisfaction

Operational Cost Savings

Competitive Advantage

Checkout Counter Optimization

Single Queue Multiple Servers (SQMS)

Self-Checkout Lanes

Virtual Queuing Systems

Predictive Queue Management

Priority Queues for Special Customers

Queue Feedback Systems

Dynamic Signage

Staff Scheduling

Continuous Monitoring and Adjustments

Subject Index.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Naim, Arshi Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

ISBN:

9789815274707

OCLC:

1482262869