Why We Believe Disinformation : An Argument for Strategic Communication.

Format:

Book

Author/Creator:

Rod, Zdeněk.

Contributor:

Kolomazník, Tomás.

Sarvas, Stefan.

Language:

English

Subjects (All):

Misinformation.

Propaganda.

Physical Description:

1 online resource (203 pages)

Edition:

1st ed.

Place of Publication:

Bradford : Ethics International Press Limited, 2024.

Summary:

This new book addresses disinformation and proposes a strategic communication approach, which the authors argue is an effective way to eliminate disinformation narratives. The book uses both theoretical interpretations and concrete examples of these two phenomena. The authors use contemporary examples from the United Kingdom, the USA, Central and Eastern Europe, and the wider global world. The authors draw together their varied experiences and backgrounds in corporate marketing and communications, state security administration, and academic research. The book's first part deals with the role of disinformation in modern society, and examines disinformation throughout history. It reflects on the impact of modern technologies on the changing nature of disinformation, primarily in the speed and method of dissemination. The second section examines why we are losing the fight against disinformation. Disinformation is not rational; it utilises cognitive biases, the mental shortcuts that help us, and misleads us in our everyday lives. To reduce the impact of disinformation narratives, we need to understand better how people decide and use cognitive biases to reduce the impact of disinformation. The third part is devoted to strategic communication, which the authors present as an effective tool to fight disinformation. This part analyses individual communication channels and how we can use them as part of strategic communication. It guides the creation of the most effective media mix to support strategic intent.

Contents:

Intro

Introduction

Disinformation in the information society, or we have entered a vicious circle

We live in a world of post-truth, or the decay of truth

What is hidden under the label of disinformation

Disinformation and conspiracy theories go hand in hand

Propaganda as an inherent amplifier of disinformation

So what is disinformation?

History of disinformation: from Gilgamesh to the Russian invasion of Ukraine

Master Sun-tzu as the forerunner of information operations strategists

The printing press as an accelerator of the spread of disinformation

The Industrial Revolution, Newspapers and the Spread of Disinformation

Disinformation as a tool of modern propaganda of the 20th century

The rise of the information society and the fall of the iron curtain

How modern technology facilitates the spread of disinformation

Memes as an increasingly popular phenomenon in the information space

Why does disinformation spread so quickly?

Disinformation causes damage that we are not even aware of

You can also make money from disinformation

We are in a more difficult situation than we think

What is the essence of our failure

Why don't traditional approaches always work?

We lose to disinformation because we place a high stake in critical thinking

(Ir)rationality as human nature?

How disinformation or a probe into the human psyche really works

Rational thought is just a myth: From Homo Economicus to Homer Simpson

So why does disinformation work? Our emotions are to blame

How the psychology of persuasion works

Cognitive biases that facilitate the spread of disinformation

Loss aversion or fear of danger

Embedding disinformation in an informational context

The herd effect

Self-affirmation and the halo effect

Disinformation confirmation bias.

Disinformation polarizes society

Ideology and cognitive (in)flexibility

Age, cognitive flexibility, and the tendency to maintain the status quo

Stereotypes: why we are always better than them

Under the candlestick is the greatest darkness

To what extent is disinformation effective, and what is its impact on society?

Disinformation in the information society: how to get out of the vicious circle using strategic communication

An introductory context to strategic communication

The development of strategic communication or moving from a cave to a skyscraper

How can strategic communication be defined?

The role of storytelling in communication

Strategic communication vs. propaganda

Corporates vs. state

Why should strategic communication be taken seriously?

How to deploy strategic communication

Tactical communication should always work in favour of strategic communication

The potential of strategic communication

Sonic effect

Strategic communication today

Great Britain

United States

Estonia

Slovakia

Ukraine

NATO

European Union

Southeast Asia's Memetic War as Inspiration

Why intervention is important

Why television is still the most important communication medium

Why does it matter how much media space we occupy?

Digital communication does not change the rules of the game

Digital communication is becoming important

The rise of digital communication does not negate the importance of strategic mass communication

The most effective online communication tools

Mental availability in the light of communication (not) requiring mental concentration

Artificial intelligence and communication efficiency

How to be effective in the fight against disinformation

How to eliminate disinformation noise

Depolarization of society and how to deal with it.

The Czech Republic in the fight against disinformation

How Czech were exposed to disinformation during the time of socialism

What did the period after the Velvet Revolution bring?

How is Czech society today?

So who is a consumer of disinformation and who is subject to it?

So what is the Czech disinformation scene like?

How and who fights disinformation

How to continue or not to discover America

Conclusion

References

Books and publications

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9781804416365

1804416363

OCLC:

1492924586