Influencer discourse affective relations and identities edited by Pilar Garcés-Conejos Blitvich, Alexandra Georgakopoulou

Format:

Book

Contributor:

Garcés-Conejos Blitvich, Pilar, 1960- editor.

Georgakopoulou, Alexandra, editor.

Series:

Pragmatics & beyond new series (P&BNS) 0922-842X volume 349

Language:

English

Subjects (All):

Internet personalities--Language.

Internet personalities.

Social media--Authorship.

Social media.

Online identities--Social aspects.

Online identities.

Discourse analysis.

Physical Description:

1 online resource

Place of Publication:

Amsterdam Philadelphia John Benjamins Publishing Company [2024]

Language Note:

In English

Summary:

"The rise of influencers, as power-players in the social media landscape, is a defining feature of the digital era, one that has received much attention from a variety of social science disciplines. But despite the key role that language, along with other semiotic modes, plays in the construction and communication of influencer selves, discourse analytic and pragmatic research on the topic is lagging behind. This volume attempts to fill this void, by offering contextually sensitive insights into influencers' multi-modal communication on a range of platforms. The contributions rework established modes and tools of discourse analysis and pragmatics to shed empirical light on influencer identities and tensions (e.g. doing authenticity vis-à-vis promoting brands). We specifically attend to (a) the interplay between media affordances and communication practices and (b) the co-constructional, interactive nature of influencer selves with networked audiences, ranging from 'affect' to 'hate'. In addition to linguists, we hope that the volume will be of interest to scholars and students of social media communication, from sociological, cultural studies, anthropological and/or social psychological perspectives"-- Provided by publisher

Contents:

Introduction : affect, hate and relationality in the discourse of with and about influencers / Alexandra Georgakopoulou Pilar Garcés-Conejos Blitvich

Reconfiguring and repurposing authenticity : influencers and formatted stories on instagram during the pandemic / Alexandra Georgakopoulou

The divided affective connections with the influencer : teacher guo and fans' digital carnival on Douyin / Mingyi Hou

Relatability and the shared stories of social media influencers / Ruth Page

Jeffree Star approved? The prosody of impoliteness and affect in YouTube make-up reviews by a male beauty guru / Marta Andersson Alberto Greco

[Tangerine, tangerine, tangerine] : political influencers as flashpoints for manufactured online aggression / Philip Seargeant Korina Giaxoglou

Cancel culture and influencers : the Hilaria Baldwin case / Pilar Garcés-Conejos Blitvich

Influencers' conflictual responses to posters' offensive comments : insights from Greek / Maria Sifianou Evangelia Kavroulaki

Performing branded effect in micro-celebrity YouTube reaction videos / Jan Chovanec

Social media influencers and #DigitalDetoxDay : a multimodal discourse analysis of an Instagram anti-stigma mental health campaign / Dominika Beneš Kováčová

The construction of tellability in YouTube vlogging : the case of mummy vlogger influencers / Mikka Lene Pers

'Getting personal with you' : affect and authenticity in confessional videos of YouTube lifestyle and beauty influencers / Tereza Spilioti Olivia Droz-dit-Busset

Notes:

Includes bibliographical references and index

Description based on print version record and CIP data provided by publisher

Other Format:

Print version Influencer discourse

ISBN:

9789027246431

9027246432

OCLC:

1460465778

Access Restriction:

Restricted for use by site license