My Account Log in

1 option

Evaluative discourse metaphor in online communities / Mateusz-Milan Stanojević, Ljiljana Šarić

John Benjamins Books Available online

View online
Format:
Book
Author/Creator:
Stanojevic, Mateusz-Milan, 1975- author.
Šarić, Ljiljana, author.
Series:
Discourse approaches to politics, society, and culture ; v. 106.
Discourse approaches to politics, society and culture (DAPSAC) ; volume 106
Language:
English
Subjects (All):
Language and the Internet.
Metaphor.
Evaluation (Linguistics).
metaphor.
Medical Subjects:
Metaphor.
Physical Description:
1 online resource.
Place of Publication:
Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2025]
Summary:
"This monograph introduces the Evaluative Discourse Metaphor model, which argues that participants in public and semi-public online discourse (re)use evaluative metaphors to construct and maintain communities. We explore how such metaphors trigger others with similar forms, though not necessarily the same evaluative targets, generating discourse spaces unified by a shared evaluative ethos. The model draws on a discourse-based view of metaphor, Hallidayan metafunctions, Du Bois’s stance triangle, and insights from computer-mediated communication, with a focus on affordances and community-building. We define or redefine key concepts including single evaluative metaphors, metaphorical complexes, triggers, bondicons, and chains. Rather than departing from existing literature, we integrate it into a framework valuable to scholars in metaphor studies, digital ethnography, discourse analysis, and online communication"-- Provided by publisher.
Contents:
Metaphor and evaluation in discourse
Online discourse, evaluation, and communities
An overview of the EDM model and methodology
Single evaluative metaphors
Metaphorical complexes and building resonances
Building communities through metaphorical play and metaphorical chains
Conclusion, extensions and theoretical discussions.
Notes:
Includes bibliographical references and index.
Online resource; title from PDF title page (John Benjamins e-Platform, viewed January 12, 2026)
Other Format:
Print version: Stanojevic, Mateusz-Milan, 1975- Evaluative discourse metaphor in online communities
ISBN:
9027244618
9789027244611
OCLC:
1542822014
Publisher Number:
CIPO000285165
Access Restriction:
Restricted for use by site license

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account