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Evaluative discourse metaphor in online communities / Mateusz-Milan Stanojević, Ljiljana Šarić
- Format:
- Book
- Author/Creator:
- Stanojevic, Mateusz-Milan, 1975- author.
- Šarić, Ljiljana, author.
- Series:
- Discourse approaches to politics, society, and culture ; v. 106.
- Discourse approaches to politics, society and culture (DAPSAC) ; volume 106
- Language:
- English
- Subjects (All):
- Language and the Internet.
- Metaphor.
- Evaluation (Linguistics).
- metaphor.
- Medical Subjects:
- Metaphor.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2025]
- Summary:
- "This monograph introduces the Evaluative Discourse Metaphor model, which argues that participants in public and semi-public online discourse (re)use evaluative metaphors to construct and maintain communities. We explore how such metaphors trigger others with similar forms, though not necessarily the same evaluative targets, generating discourse spaces unified by a shared evaluative ethos. The model draws on a discourse-based view of metaphor, Hallidayan metafunctions, Du Bois’s stance triangle, and insights from computer-mediated communication, with a focus on affordances and community-building. We define or redefine key concepts including single evaluative metaphors, metaphorical complexes, triggers, bondicons, and chains. Rather than departing from existing literature, we integrate it into a framework valuable to scholars in metaphor studies, digital ethnography, discourse analysis, and online communication"-- Provided by publisher.
- Contents:
- Metaphor and evaluation in discourse
- Online discourse, evaluation, and communities
- An overview of the EDM model and methodology
- Single evaluative metaphors
- Metaphorical complexes and building resonances
- Building communities through metaphorical play and metaphorical chains
- Conclusion, extensions and theoretical discussions.
- Notes:
- Includes bibliographical references and index.
- Online resource; title from PDF title page (John Benjamins e-Platform, viewed January 12, 2026)
- Other Format:
- Print version: Stanojevic, Mateusz-Milan, 1975- Evaluative discourse metaphor in online communities
- ISBN:
- 9027244618
- 9789027244611
- OCLC:
- 1542822014
- Publisher Number:
- CIPO000285165
- Access Restriction:
- Restricted for use by site license
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