Generative AI and Prompt engineering for content, design, and multimedia campaigns.

Format:

Video

Contributor:

Ashun, Paul, instructor.

Packt Publishing, publisher.

Language:

English

Subjects (All):

Artificial intelligence.

Electronic data processing--Data preparation.

Electronic data processing.

Multimedia systems.

Physical Description:

1 online resource (1 video file (03 hr., 18 min.)) : sound, color.

Edition:

[First edition].

Place of Publication:

[Birmingham, United Kingdom] : Packt Publishing, 2025.

Summary:

In this 3-hour course, you will explore how to use Generative AI and prompt engineering to enhance your content, design, and multimedia campaigns. From learning the basics to applying AI tools for automation and scalability, this course covers everything you need to optimize your creative processes. What I will be able to do after this course Understand Generative AI and prompt engineering fundamentals Create content using prompt patterns for structured writing and visuals Design innovative graphics and videos using AI tools like Canva and Adobe Firefly Localize multimedia content for global campaigns with Synthesia Automate creative workflows and video production with Make and Runway ML Course Instructor(s) Paul Ashun is the CEO and Chief Consultant at Pashun Consulting Ltd., with over 20 years of experience in Scrum, Agile coaching, and leadership. He has worked with global organizations like the BBC, Oracle, and GE, and is the author of multiple Scrum books. Who is it for? This course is ideal for content creators, marketers, designers, and multimedia specialists looking to leverage Generative AI for modern content creation and campaign optimization. Basic knowledge of digital content creation is helpful, but no prior AI experience is required.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

1-80742-515-0

OCLC:

1565466427