Mobile Shopping Revolution - E-Book : Minacce e Opportunità per I Retailer.

Format:

Book

Author/Creator:

Aiolfi, Simone.

Language:

Italian

Subjects (All):

Mobile commerce.

Consumer behavior.

Physical Description:

1 online resource (273 pages)

Edition:

1st ed.

Other Title:

Mobile shopping revolution - e-Book

Place of Publication:

: Giappichelli, 2021.

Summary:

The book 'Mobile Shopping Revolution: Threats and Opportunities for Retailers' by Simone Aiolfi explores the transformative impact of mobile technology on consumer behavior and retail marketing strategies. It examines the evolving decision-making processes of consumers, prompted by the widespread use of smartphones, and how this digital disruption has reshaped traditional buying paradigms. The work delves into the concept of 'moments of truth' in shopping, the role of mobile devices in in-store and out-of-store purchasing decisions, and the implications of mobile distractions. The book also investigates the effectiveness of mobile marketing investments for businesses and presents empirical studies on mobile device influence in retail environments. Intended for academics, practitioners, and industry experts, the book offers insights into the integration of mobile technology in enhancing consumer engagement and decision-making in the retail sector. Generated by AI.

Contents:

Cover

Occhiello

Dedica

Indice

Prefazione

Introduzione

Capitolo 1 Evoluzione dei paradigmi del processo decisionale d’acquisto del consumatore

Capitolo 2 I nuovi paradigmi del processo decisionale d’acquisto in-store

Capitolo 3 Il ruolo del mobile nel processo decisionale d’acquisto: inquadramento concettuale

Capitolo 4 Il ruolo del mobile nel processo decisionale d’acquisto: evidenze empiriche

Capitolo 5 La risposta degli smart retailer: le prospettive future

Conclusioni

Volumi pubblicati Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9788892198869

8892198866

OCLC:

1321791600