1 option
Campaigns Inc. : Leone Baxter, Clem Whitaker, and the invention of political consulting / Cayce Myers.
- Format:
- Book
- Author/Creator:
- Myers, Cayce, author.
- Series:
- Women in American political history
- Language:
- English
- Subjects (All):
- Political consultants--California--History--20th century.
- Political consultants.
- Political campaigns--California--History--20th century.
- Political campaigns.
- Governors--California--Election--History--20th century.
- Governors.
- Public relations and politics--California--History--20th century.
- Public relations and politics.
- Mass media--Political aspects--California--History--20th century.
- Mass media.
- Health insurance--California--History--20th century.
- Health insurance.
- Health insurance--United States--History--20th century.
- Baxter, Leone.
- Whitaker, Clement Sherman, 1922-.
- Whitaker, Clement Sherman.
- California--Politics and government--20th century.
- California.
- Physical Description:
- xv, 251 pages : illustrations ; 24 cm.
- Place of Publication:
- New York ; London : Bloomsbury Academic, 2025.
- Summary:
- "... as much a story about the colorful and dynamic social and political history of California from the 1930s to 1950s as it is the successful careers of Leone Baxter and Clem Whitaker, partners in life and work credited with revolutionizing political campaigning. Baxter and Whitaker understood how voters thought, and they used a willing media to target voters with messaging designed to impact at an emotional--if not always entirely factual or ethical--level."--Page 4 of cover.
- Contents:
- The rise of political consulting: Leone Baxter, Clem Whitaker, and Campaigns Inc.
- The 1934 California governor's race: a Socialist, a Republican, and a Progressive
- Defeating Sinclair
- Ham and eggs with a side of progressivism: California politics 1934-1942
- Earl Warren
- a war governor!: the invention of the nonpartisan Republican
- A crusade against socialized medicine: Campaigns Inc. and the California Medical Association
- The fight against "socialized medicine"
- Defeating socialized medicine
- The final years and legacy of Baxter, Whitaker, and Campaigns Inc.
- Notes:
- Includes bibliographical references (pages 227-240) and index.
- Other Format:
- ebook version: Myers, Cayce. Campaigns Inc.
- PDF version: Myers, Cayce. Campaigns Inc.
- ISBN:
- 9781666905595
- 1666905593
- OCLC:
- 1533764183
- Publisher Number:
- 90103158296
- CIPO000265962
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.