Classroom to Workplace : Land Your First Marketing Communications Job / Lynn Appelbaum.

Format:

Book

Author/Creator:

Appelbaum, Lynn, author.

Language:

English

Subjects (All):

Advertising.

Business communication.

Occupations.

Communication in marketing.

Internship programs.

Public relations.

Professions.

Vocational guidance.

Physical Description:

1 online resource (151 pages)

Edition:

First edition.

Place of Publication:

New York, NY : Business Expert Press, LLC, 2025.

Summary:

Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now. Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.

Contents:

Front cover

Half title

Title

Copyright

Description

Contents

Testimonials

Acknowledgments

Introduction

CHAPTER 1 Owning Your Story, Celebrating Your Brand

Perspectives: Rhea Faniel, Senior Associate Director, Diversity Recruitment and Employer Relations, The City College of New York

What's Your Professional Brand?

Creating Your Own SWOT Analysis for Your Professional Brand-Are You Ready?

Strengths

Owning Your Strengths

Self-Reflection: Workshop Your Strengths

Weaknesses

Possible Weaknesses That May Hold You Back

Perspectives: Susan Akinyi-Tindi, Account Director, Dieste Health

What If I Feel Shy or Introverted?

Addressing Your Weaknesses (Challenges)

Self-Reflection: Workshop Your Weaknesses

Celebrate Being a Lifelong Learner

Perspectives: Kezia Kent, Senior, The City College of New York, Double Major: Economics, Advertising/PR

Intern, The TASC Group

Beginner's Heart

Opportunities

Perspectives: Ibrahim Tatlicioglu, Media Planning Supervisor, EssenceMediacom

Self-Reflection: Workshop Your Opportunities

Threats

Self-Reflection: Workshop Your Threats

Chapter Wrap Up

CHAPTER 2 Career Choices: Get Curious, Take Initiative

Perspectives: Anne Tan-Detchkov, Director of Communications &amp

Marketing, Project for Public Spaces

Careers Are a Jungle Gym

Perspectives: Domonique Chaplin, MS, Public and Media Relations Manager, NYU Langone Health

Perspectives: Tasha Gilroy, Global Chief Belonging Officer, VML

Get Curious: Get in the Driver's Seat

Perspectives: Heather Lynn Burnside, Performance Media Analyst, Spark Foundry

Be Open to Other Opportunities

Second Languages Boost Your Options

Perspectives: Erika Sanchez, Cofounder, Braid Communications

President, New York Chapter, Hispanic Public Relations Association (HPRA).

Show Up at Industry Events and Seminars

Perspectives: Genesis Flores, Production Coordinator, Music Industry

Don't Let Fear of Rejection Stop You From Trying

Perspectives: Ari Berkowitz, Social Strategy Director, Deloitte Digital

CHAPTER 3 Internships and Volunteerism: Getting Started

Perfection Is the Enemy of the Good: Don't Let Uncertainty Stop You From Applying

Internship Options

Paid Internships

Agencies

Businesses, Start-Ups, and Not-for-Profit Organizations

Nonpaid, For-Credit Internships

Red Flags

Kezia Kent, Senior, The City College of New York, Double Major: Economics, Advertising/PR

Where to Find Internships

Dedicated Internship Programs to Support Multicultural Students in Marketing Communications

Work Experience and Volunteerism Counts

Developing Your Application Materials

Negative Experiences Offer Value, Too

Perspectives: Mushfiqa Andalib-Bachelor of Arts, Communications, The City College of New York

CHAPTER 4 Networking: Your BFF Starting Now

Perspectives: Luis Herrera, Senior, The City College of New York, Advertising/PR Program

Sports Intern, Roc Nation

Influencer Marketing Intern, New York Giants

Take the Initiative to Connect: Business Cards Help to Pave the Way

It Starts With Personal Relations

My Favorite Thank You Note: A Parable

LinkedIn Is Your Networking Super Highway

Perspectives: Jerry Louis, Associate Creative Director, UnitedMasters/Translation

Mentors, Advocates, and Champions

Mentoring Is Give and Take

Advocates and Champions

Chapter Wrap Up.

CHAPTER 5 Get Your Game On: Your Strategic Plan

Stay Motivated

Build Your Strategy: Envision Target Employment Opportunities

Start With Research

Build a Network List (Then Keep Adding!)

Your Personal Brand Brief

Perspectives: Isabella Santana, Manager, Integrated Media Planning, OMD

Make Your Network Work for You

Sharing Your Document

Use Feedback Constructively

CHAPTER 6 Your Brand Essentials = Resume + Cover Letter + Social Media

Your Social Media: Job Magnet, Turn-off, or Black Hole?

LinkedIn

Your Online Portfolio

Your Business Card

Resume and Cover Letter = Your Brand Ambassadors

Think Strategically

Be Persuasive: Connect the Dots

Exercise

Your Resume

Content

Name/Contact Info

Core Qualifications

Skills

To List or Not to List: Hard Skills/Soft Skills?

Education

Experience

Clubs/Leadership

Awards and Honors

Community Service/Volunteerism

Proofread, Proofread, and Proofread Again!

Layout

Photo or No Photo?

Cover Letter

Sample Cover Letter Format

The Body

Sample Copy

First Paragraph

Second Paragraph

Third Paragraph

Fourth Paragraph

Sample Cover Letter Template

Sample Cover Letter

ChatGPT as an Aid

CHAPTER 7 The Application Cycle Apply, Wait, Apply, Wait, Interview, Wait, Repeat Multiple Times

What to Expect Once You Apply

How to Approach an Interview

A Two-Way Street

Preparing for the Interview

Interview Time: Keep Your Professional Game On!

Dress for Success

Interview Venue

Remote Computer Interviews

AI-Assisted Interviews

Perspectives: Allyns Melendez, CEO, HR Transformed

In-Person Interviews

Questions You Might Be Asked

Tips to Do Your Best

Your Questions.

Questions to Avoid

Ending the Interview

Your Follow-Up Thank You

The Waiting Game

What If I Get Several Rejections?

Keep on Keepin' on

CHAPTER 8 Salary and Benefits

Starting Salaries

It's Not Just About the Money

Research the Marketplace: Information Is Power

Wiggle Room: When It's Reasonable to Ask for More Money

Finding a Compromise That's Good for Both Parties

Understanding Your Benefits

Timing and Navigating Multiple Job Offers

Option 1

Option 2

Option 3

CHAPTER 9 Job Success From Day One

Bring Your A-Game From Day One

Time Management Is Key

To Be Independent or Not?

Managing Up-An Essential Part of Your Tool Kit

Help! I Have a Horrible Boss!

Show Up as You: That's Who Got Hired!

Perspectives: Andrea Weinzimer, Senior Vice President, Human Resources, Hachette Book Group

Code Switching

Good Enough Is Not Good Enough

Do Your Own Internal PR (Even If You Are Not a PR Professional)

When the Crap Hits the Fan: Keep a CYA Memo File

What If I Screw Up?

Office Politics: They're Everywhere

Be a Reformer, Not a Revolutionary

Your Work/Life Balance Matters

When to Move On

CHAPTER 10 Reality Check: How Business Expectations Differ From the Classroom

A New Mindset.

Perspectives: Ibrahim Tatlicioglu, Media Planning Supervisor, EssenceMediacom

Good Intentions Are Not Enough

Perspectives: Esraa Elzin, Influencer + Social Lead, Brand Marketing, Instacart

Learning to Juggle What's Beyond Your Control

Perspectives: Melanie Rakita, Vice President and Chief Human Resource Manager L3Harris Technologies

Putting It All Together

Appendix

Resources for Student Professional Development and Internships

Partial List of Industry Sites That List Marketing Communication Agencies

Notes

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 7

Chapter 8

Chapter 9

References

About the Author

Index

OTHER TITLES IN THE BUSINESS CAREER DEVELOPMENT COLLECTION

Concise and Applied Business Books

Back cover.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781637427279

1637427271

OCLC:

1472980170