Only connect : the art of corporate storytelling / Robert Mighall.

Format:

Book

Author/Creator:

Mighall, Robert, author.

Language:

English

Subjects (All):

Business communication.

Branding (Marketing).

Physical Description:

1 online resource (144 pages)

Edition:

First edition.

Place of Publication:

London, England : LID Publishing Ltd, [2013]

Summary:

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.

Contents:

Front Cover

Back Cover

Title

Contents

Preface: A Tale of Two CVs

The Beginning

Chapter one: Why Story

Chapter two: What Makes a Story

The Middle

Chapter three: How to Develop your Story

Chapter four: Where to Tell your Story

i. Through Film

ii. Through PowerPoint

iii. Through Annual Reporting

iv. Through Sustainability Communications

v. Through your People

vi. Through the Digital Universe

The End?

Chapter five: Where Story is going

Notes and Bibliographic References

Acknowledgements

Copyright Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references.

Other Format:

Print version: Mighall, Robert Only Connect

ISBN:

9781911671923

OCLC:

874139086