How to Protect Bookstores and Why : The Present and Future of Bookselling.

Format:

Book

Author/Creator:

Caine, Danny.

Language:

English

Subjects (All):

Booksellers and bookselling--United States.

Physical Description:

1 online resource (135 pages)

Edition:

1st ed.

Place of Publication:

Chicago : Microcosm Publishing LLC, 2023.

Summary:

* National and Local Media Campaigns * Pre-publication Online Publicity Campaign * Email Marketing and Publicity Campaign * Curated Advanced Reader Copy Distribution * Digital Influencer "Buzz" Campaign * Social Media Promotions

Contents:

Intro

How to Protect Bookstores and Why

INTRODUCTION: LOOKING FOR ANSWERS

CHAPTER 1: "LAYERS OF COMMUNITY" (Birchbark Books &amp

Native Arts, Minneapolis, MN)

CHAPTER 2: "WE JUST FIGURE OUT HOW TO MAKE IT WORK" (Avid Bookshop, Athens, GA)

CHAPTER 3: "OPENING THE DOORS MORE" (A Room of One's Own, Madison, WI

CHAPTER 4: "THIS ACCUMULATION OF HISTORIES" (Shakespeare and Company, Paris, FR

CHAPTER 5: "HOW TO TURN INFORMATION INTO A WEAPON IN THE FIGHT FOR A BETTER WORLD" (Red Emma's Bookstore Coffeehouse, Baltimore, MD

CHAPTER 6: "A NEW BATTLE EVERY YEAR" (Bookends &amp

Beginnings, Evanston, IL)

CHAPTER 7: "CAN'T REVOLUTIONIZE FROM A U-HAUL TRUCK" (Semicolon Bookstore &amp

Gallery, Chicago, IL)

CHAPTER 8: "I CAN'T PRETEND WE'RE NEUTRAL ANYMORE" (Moon Palace Books, Minneapolis, MN)

CHAPTER 9: "NOTHING OF ANY VALUE HAS COME FROM A PLACE LIKE THIS" (Two Dollar Radio Headquarters, Columbus, OH, and Biblioasis Bookshop, Windsor, ON)

CHAPTER 10: "YOU CANNOT DREAM YOUR WAY OUT OF THINGS ALONE" (Loyalty Bookstores, Washington, DC)

CHAPTER 11: "THE COMMUNITY IS PEOPLE" (Source Booksellers, Detroit, MI)

CONCLUSION: FINDING MORE QUESTIONS

ACKNOWLEDGEMENTS

REFERENCES

ABOUT THE AUTHOR

More from Microcosm.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781648412431

1648412432

OCLC:

1382695561