The Mattel archive / foreword, Ynon Kreiz, Chairman and CEO, Mattel ; for Mattel: creative lead: Lizz Wasserman.

Format:

Book

Contributor:

Kreiz, Ynon, writer of foreword.

Wasserman, Lizz, contributor.

Language:

English

Subjects (All):

Advertising--Pictorial works.

Advertising.

Toys--Pictorial works.

Toys.

Mattel, Inc--History.

Mattel, Inc.

Genre:

Pictorial works.

Illustrated works.

Physical Description:

340 pages : illustrations (chiefly color) ; 31 cm

Place of Publication:

New York, NY : Rizzoli International Publications, Inc., 2025.

Summary:

"Celebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. Beautifully illustrated with full pages from Mattel's original printed catalogs--design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade--the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry. Encompassing the evolution of a remarkable archive of toys with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price, the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide."

Contents:

Foreword: Timeless play

Chapter one: 1945-1958, The innovators

Chapter two: 1959-1969, Big dreams lead to big brands

Chapter three: 1970-1985, Tapping into technology

Chapter four: 1986-1998, Pushing play forward

Chapter five: 1999-2014, Making moves in a new millennium

Chapter six: 2015-2025, Play is for everyone.

ISBN:

9780847875894

084787589X

OCLC:

1509168427

Publisher Number:

90103156909

CIPO000295983