The ethical business book : a practical, non-preachy guide to business sustainability / Sarah Duncan.

Format:

Book

Author/Creator:

Duncan, Sarah, author.

Series:

Concise Advice Series

Language:

English

Subjects (All):

Business ethics.

Physical Description:

1 online resource (110 pages)

Edition:

First edition.

Place of Publication:

London, England : LID Publishing, [2023]

Summary:

"Sarah Duncan's book is an essential read for any business leader who is looking for a path to build a more sustainable business. It's a very practical guide which demonstrates that protecting people & the planet and growing your business doesn't have to be an either/or choice." Stephan Loerke, CEO, World Federation of Advertisers This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical. If you are a business owner or leader, it will provide you with the tools to make a difference. If you work for an organization that needs change, it will give you the ammunition you need to lobby the decision makers and present a compelling case for long-term sustainability.

Contents:

Cover

Title

Contents

HOW TO USE THIS BOOK

INTRODUCTION

PART 1: PROTECTING PROFITS

1. THE ONLY WAY IS ETHICS

2. THE BIG PICTURE

3. CSR HAS MOVED ON

4. IF YOU’RE GOING TO CHANGE, CHANGE FOR GOOD

5. WHAT’S YOUR MORAL PURPOSE?

6. THE TRIPLE BOTTOM LINE

7. SERVING SOCIETY AND PRESERVING THE PLANET

8. FIRMS OF ENDEARMENT

9. FORGET THE A TEAM, BRING IN THE B TEAM

10. GOING UNDER THE ETHICAL SPOTLIGHT

PART 2: PROTECTING EMPLOYEES

1. WHY SHOULD ANYONE WORK HERE?

2. ADOPTING A CONSCIOUS CULTURE

3. EMBRACE DIVERSITY

4. FIND YOUR PERSONAL PURPOSE

5. IS YOUR TEAM DYSFUNCTIONAL?

6. MAKE WAY FOR THE MAVERICKS

7. FIND YOUR SOCIAL INTRAPRENEURSHIP

8. THE AGE OF THE ECO-LEADERS

9. HOW TO AVOID A FIZZLE-OUT

10. SUSTAINABILITY IN ACTION – EMPLOYEES

PART 3: PROTECTING CUSTOMERS

1. THOU SHALT LOOK AFTER CUSTOMERS

2. COULD CONSCIOUS CONSUMERISM BE KILLING YOUR BUSINESS? Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

OCLC:

1455751738