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The making of a status symbol : a business history of rolex / Pierre-Yves Donzé.
- Format:
- Book
- Author/Creator:
- Donzé, Pierre-Yves, author.
- Language:
- English
- Subjects (All):
- Wrist watches--History.
- Wrist watches.
- Physical Description:
- 1 online resource (273 pages)
- Edition:
- First edition.
- Place of Publication:
- Manchester, England : Manchester University Press, [2025]
- Summary:
- This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- Includes bibliographical references and index.
- ISBN:
- 1-5261-8327-7
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