Cases on corporate entrepreneurship in north america / edited by Marlene M. Reed-Hislop (Professor of Entrepreneurship), Leslie E. Palich (W.A. Mays Professor of Entrepreneurship) and Patricia M. Norman (Professor of Entrepreneurship, Department of Entrepreneurship and Corporate Innovation, Baylor University, USA).

Format:

Book

Contributor:

Reed-Hislop, Marlene, editor.

Palich, Leslie, editor.

Norman, Patricia, editor.

Edward Elgar Publishing, publisher.

Series:

Elgar cases in entrepreneurship

Language:

English

Subjects (All):

Entrepreneurship--North America.

Entrepreneurship.

Genre:

Electronic books.

Physical Description:

1 online resource (162 pages)

Edition:

First edition.

Place of Publication:

Northampton : Edward Elgar Publishing, 2025.

Summary:

"This timely book analyzes cases of organizations in North America that have been identified as having been innovative in their operational strategies. From the introduction of electric cars and the launch of rockets into space, to T.I.A.A.'s proposed opening of the customer list to for-profits for the first time in its history, this book presents a wide range of entrepreneurial strategies employed by corporations. The book highlights that, despite facing significant roadblocks, these corporations have been pioneering in changing the way consumers live. Key Features: - Provides a broad selection of cases - Features contributions from leading scholars - Includes teaching notes for each case to structure scholarly learning Cases on Corporate Entrepreneurship in North America is a vital read for educators, academics and students of business, entrepreneurship, strategy and corporate governance. Business professionals will also benefit from the book's practical application"-- Provided by publisher.

Contents:

Contents: Preface

Part I: Product innovation

1. Nike: Is the swoosh losing its foothold? / Rochelle R. Brunson

2. Tesla's innovative autopilot and the nhtsa / Marlene M. Reed-Hislop

3. Cirque du soleil: Product innovation and financial contagion / Leslie E. Palich and Marlene M. Reed-Hislop

4. Spacex: Occupy boca chica then mars? / Marlene M. Reed-Hislop

Part II: Marketing innovation

5. Tiaa: Breaking new ground / Eric Swann and Travis Hardwick

6. Peloton exercise bike: Sliding off the road? / Marlene M. Reed-Hislop

7. Ralph can a high-fashion brand succeed against intense competition? / Rochelle R. Brunson

Part III: Business model innovation

8. Amazon's drive for competitive dominance puts trader joe's in the crosshairs / Leslie E. Palich and Marlene M. Reed-Hislop

9. Shopify: The anti-amazon or amazon partner? / Patricia M. Norman

10. Choosing to grow during an economic downturn: The story of tcc multi-family interiors / Lee Grumbles and Travis Hardwick

Part IV: Technology innovation

11. A significant product development problem at yahoo! / Leslie E. Palich and Patricia M. Norman

12. Magic leap: Envisioning the next generation / Marlene M. Reed-Hislop, Rochelle R. Brunson, and Zhao Hui Li Sell

13. Southwest airlines: Innovating a commercial airline / Marlene M. Reed-Hislop.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781803929231 (e-book)

Access Restriction:

Restricted for use by site license.