Multidisciplinary movements in AI and generative AI : society, business, education / edited by Anna Visvizi (SGH Warsaw School of Economics, Poland and Effat University, Kingdom of Saudi Arabia), Krzysztof Kozłowski (SGH Warsaw School of Economics, Poland), Igor Calzada (University of the Basque Country/Basque Foundation for Science, Spain and Cardiff University/WISERD, UK) and Orlando Troisi (University of Salerno, Italy).

Format:

Book

Contributor:

Visvizi, Anna, editor.

Kozłowski, Krzysztof, editor.

Calzada, Igor, editor.

Troisi, Orlando, editor.

Edward Elgar Publishing, publisher.

Language:

English

Subjects (All):

Artificial intelligence--Social aspects.

Artificial intelligence.

Sustainable development.

Artificial intelligence--Educational applications.

Artificial intelligence--Business applications.

Genre:

Electronic books.

Physical Description:

1 online resource (270 pages)

Edition:

First edition.

Other Title:

Multidisciplinary movements in artificial intelligence and generative artificial intelligence

Place of Publication:

Northampton : Edward Elgar Publishing, 2025.

Summary:

"This book explores how AI and Generative AI (GenAI) are shaping contemporary societies. It examines the mechanisms through which they influence politics and governance, and sectors such as education and business, with a focus on their alignment with the Sustainable Development Goals (SDGs). Leading experts provide a variety of complementary perspectives on the influence of AI in both public and private sectors. Chapters are organized into three thematic parts, investigating regulatory frameworks, the transformation of higher education and practical applications across industries, such as healthcare and agriculture, with detailed case studies bridging viewpoints from the Global North and South. The book further demonstrates how actionable insights, such as decentralization and Web3 technologies can create a roadmap for aligning AI with ethical principles and ensure equitable distribution of the benefits it bears. Scholars and students of business, business ethics, education policy, disruptive technologies and AI will greatly benefit from this comprehensive book. It is also a crucial resource for practitioners and policymakers working in public policy, administration and management, as well as regulation and governance and general SDGs"-- Provided by publisher.

Contents:

Contents: For the reader

1. The use of AI in marketing

2. Mvg: Creating a marketing strategy in the age of artificial intelligence

3. Mrace®: Tactical digital marketing with the help of artificial intelligence

Bibliography

Index.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781035358663 (e-book)

Access Restriction:

Restricted for use by site license.