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Running Lean.

Elibro via Ebook Central Premium Available online

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Format:
Book
Author/Creator:
Maurya, Ash.
Language:
Spanish
Subjects (All):
Entrepreneurship.
New business enterprises--Management.
New business enterprises.
Physical Description:
1 online resource (214 pages)
Edition:
1st ed.
Other Title:
Running Lean
Place of Publication:
Logrono : Universidad Internacional de La Rioja, S. A. (UNIR), 2015.
Summary:
Running Lean, authored by Ash Maurya, serves as a practical guide for entrepreneurs and innovators seeking to implement the principles of the Lean Startup methodology. It provides a step-by-step framework to validate business ideas, minimize risk, and optimize for success. The book emphasizes experimentation, customer feedback, and iterative development to refine business models and create products that resonate with market needs. Designed for startups and businesses at various stages of development, Running Lean offers actionable templates, strategies, and insights drawn from the author's personal experiences and collaborations with diverse businesses. The intended audience includes startup founders, product managers, and anyone interested in agile business practices. Generated by AI.
Contents:
Intro
Portada
Créditos
Dedicatoria
Indice
Prólogo
Prefacio
Introducción
PARTE 1. HOJA DE RUTA
CAPITULO 1. Metaprincipios
CAPITULO 2. Running Lean ilustrado
PARTE 2. DOCUMENTA TU PLAN A
CAPITULO 3. Crea tu lean canvas
PARTE 3. IDENTIFICA LOS ELEMENTOS CON MAS RIESGO DE TU PLAN
CAPITULO 4. Por dónde empezar
CAPITULO 5. Prepárate para experimentar
PARTE 4. PON A PRUEBA TU PLAN SISTEMATICAMENTE
CAPITULO 6. Prepárate para entrevistar a clientes
CAPITULO 7. La entrevista sobre problemas
CAPITULO 8. La entrevista sobre soluciones
CAPITULO 9. A por la versión 1.0
CAPITULO 10. Prepárate para medir
CAPITULO 11. La entrevista sobre el PMV
CAPITULO 12. Validación del ciclo de vida del cliente
CAPITULO 13. No trates de imponer funciones y características
CAPITULO 14. Mide el ajuste producto/mercado
CAPITULO 15. Conclusión
APENDICE. Material extra
Indice analítico.
Notes:
Description based on publisher supplied metadata and other sources.
Part of the metadata in this record was created by AI, based on the text of the resource.
ISBN:
84-16125-02-3
OCLC:
1017002715

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