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Desarrollo de clientes Lean.
- Format:
- Book
- Author/Creator:
- Alvarez, Cindy.
- Language:
- Spanish
- Subjects (All):
- Entrepreneurship.
- New products--Marketing.
- New products.
- Physical Description:
- 1 online resource (214 pages)
- Edition:
- 1st ed.
- Other Title:
- Desarrollo de clientes Lean
- Place of Publication:
- Logrono : Universidad Internacional de La Rioja, S. A. (UNIR), 2015.
- Summary:
- Cindy Alvarez's 'Lean Customer Development' provides practical guidance for entrepreneurs and organizations seeking to build products that meet customer needs using the principles of the Lean Startup methodology. The book emphasizes the importance of understanding customer behavior through iterative testing and direct engagement, rather than relying solely on traditional market research. Alvarez outlines a step-by-step process for identifying customer needs, validating hypotheses, and developing minimum viable products to achieve sustainable business growth. Drawing on her experience in startups and large corporations like Microsoft, she offers actionable techniques for fostering cross-functional collaboration and making data-driven decisions. This book is intended for entrepreneurs, product managers, and innovators in startups or established organizations aiming to create impactful products in uncertain and dynamic markets. Generated by AI.
- Contents:
- Cubierta
- Portada
- Créditos
- Indice
- Introducción
- Prólogo
- Capítulo 1. ¿Por qué el Desarrollo de Clientes es necesario?
- Capítulo 2. ¿Por dónde empiezo?
- Capítulo 3. ¿Con quién debería estar hablando?
- Capítulo 4. ¿Qué debería estar aprendiendo?
- Capítulo 5. Salir del edificio
- Capítulo 6. ¿Qué aspecto tiene una hipótesis validada?
- Capítulo 7. ¿Qué tipo de Producto Mínimo Viable debo desarrollar?
- Capítulo 8. ¿Cómo funciona el Desarrollo de Clientes cuando ya tienes clientes?
- Capítulo 9. Desarrollo de Clientes incremental
- Apéndice. Preguntas qué funcionan
- Indice analítico.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 84-16125-85-6
- OCLC:
- 1017001897
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