How grocery retail innovations change customer behavior / Stanley Frederick W.T. Lim.

Format:

Book

Author/Creator:

Lim, Stanley Frederick W.T., author.

Series:

MITSloan management review ; reprint 67225.

MITSloan management review ; reprint 67225

Language:

English

Subjects (All):

Grocery trade--Technological innovations.

Grocery trade.

Consumer behavior.

Consumers--Attitudes.

Consumers.

Physical Description:

1 online resource (6 pages)

Edition:

[First edition].

Place of Publication:

[Place of publication not identified] : MIT Sloan Management Review, 2025.

Summary:

Grocery retailers invest heavily in customer experience innovations, but do they pay off? Research on in-store food and drink services, third-party delivery partnerships, and subscription-based delivery programs reveals complex outcomes. In-store bars and cafes boost sales and foot traffic but are costly to establish and maintain. Delivery apps risk increased competition and fewer impulse purchases. And subscription programs drive higher spending but risk cannibalization and increased costs.

Notes:

OCLC-licensed vendor bibliographic record.

OCLC:

1565398397

Publisher Number:

53863MIT67225