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Social psychology theory as an explanation of selected marketing phenomena.
LIBRA Thesis 385 H939
Available from offsite location
Van Pelt Library 378.748 POA1959.189
Mixed Availability
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Hurley, Joel Theodore.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vii, 101 numbered l. ; 29 cm
- Production:
- [Philadelphia], 1959.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1959.
- Bibliography: l. 96-101.
- OCLC:
- 244979683
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