Small happiness with a flower every week ReFlower's joy and sorrow in creating customer value Dongxian Li, Bo Yang, Wenjing Chen

Format:

Book

Author/Creator:

Li, Dongxian, author.

Yang, Bo, active 2018, author.

Chen, Wenjing, active 2018, author.

Series:

SAGE business cases

Language:

English

Subjects (All):

Florists--Case studies.

Florists.

Electronic commerce--Case studies.

Electronic commerce.

Genre:

Case studies

Physical Description:

1 online resource

Place of Publication:

London Renmin University 2018

Summary:

In the season of blooming flowers, Zhu Yueyi looked at the colorful flowers around and recalled the days and nights since the start of the business. Besides joy, she also felt a certain worry. Her joy is because of the achievements made. As an e-commerce that provides customers with weekly, monthly, quarterly, and annually flower ordering and themed flower delivery services through the WeChat public account, ReFlower has accumulated almost 100,000 users by word of mouth and achieved a monthly turnover of several million Yuan in less than 10 months from August 2015. Regarding her worry, as more and more enterprises poured into this market, the products became highly homogenized, and the resulting vicious price competition had a great impact on ReFlower. The way out for the future inevitably caused concern and pondering for Zhu Yueyi

Notes:

Originally Published InLi, D., Yang, B., & Chen, W. (2018). Small Happiness with a Flower Every Week: ReFlower's joy and sorrow in creating customer value. Beijing, China: Renmin University Business School

Includes bibliographical references and index

Description based on XML content

ISBN:

9781529767858

1529767857

OCLC:

1228916636

Access Restriction:

Restricted for use by site license