Her World, Women and Fashion in Singapore 1974-1989 : Accidental Career Girl to Working Mother of the Year.

Format:

Book

Author/Creator:

Wang, Nadya, author.

Contributor:

Bloomsbury (Firm), publisher.

Series:

Fashion: Visual and Material Interconnections Series

Fashion: visual & material interconnections

Language:

English

Subjects (All):

Fashion--Singapore--History--20th century.

Fashion.

Women--Singapore--History--20th century.

Women.

Physical Description:

1 online resource (225 pages)

Edition:

1st edition.

Place of Publication:

London : Bloomsbury Visual Arts, 2025.

Summary:

An examination of the women's magazine Her World through the lens of dress, exploring how this publication both reflected and contributed to changes in the fashion industry and culture of Singapore from 1974 to 1989.

Contents:

Introduction

1. Between Work and Home: Fashioning Singapore Women, 1974-1979

Duties at Home and at Work

Self-Fashioning in Everyday Singapore

Performing "Masculine" Jobs

Successful Career Women in Domestic Spaces

2. Creative Agency: Creating the Singapore Fashion Identity, 1980-1987

A Collective Fashion Dream

The Fashion Designers' Creative Agency

An Independent "Singaporeanness"

3. Mix and Match: Self-Fashioning Singapore Women, 1980-1988

Diffusion Lines

Boutiques and Department Stores

Shopping and Wearing Hybrid Looks

4. The Racial Politics of Advertising: Selling to Singapore's Career Women, 1978-1985

Beauty in the Eye of the Beholder

Make-Up and Covering Up

5. The Ideal Look of Singapore Women, 1983-1989

The New Ideal Figure

Local Beauty Pageants

Multiracial Models

6. Ageing Together: Her World, Singapore Women and the Fashion Industry, 1986-1989

The Relativity of Age

Working Mother of the Year

Dressing One's Age

The Maturing Fashion Industry

Conclusion

Bibliography

Index.

Notes:

Includes bibliographical references and index.

ISBN:

1-350-46507-0

1-350-46505-4

OCLC:

1523376196