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Luxury and the Senses : Past, Present, and Future.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Luxury.
- Leisure class.
- Fashion.
- Consumption (Economics).
- Physical Description:
- 1 online resource (218 pages)
- Edition:
- 1st edition.
- Place of Publication:
- London : Bloomsbury Visual Arts, 2025.
- Summary:
- This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.
- Contents:
- Cover
- Halftitle page
- Title page
- Copyright page
- Dedication
- CONTENTS
- ILLUSTRATIONS
- NOTES ON CONTRIBUTORS
- ACKNOWLEDGEMENTS
- INTRODUCTION Luxury and the Senses: Past, Present and Future
- Bibliography
- 1 MULTISENSORY LUXURY CONSUMPTION
- Introduction
- Background of Luxury
- History of Consumption
- Luxury and Consumption
- Motivations of Luxury Consumers
- Hedonic Consumption and Luxury
- Marketing and Its Relationships with the Senses
- Visual
- Sound
- Olfactory
- Touch
- Taste
- Sensory Marketing
- The Digital Multisensory Luxury Experience
- The Sensory Future of the Luxury Consumer
- Future Sensory Engagement
- 2 SENSORY DECEPTION AND MANIPULATION IN ANCIENT ARISTOCRATIC BANQUETS
- Dining as a Marker of Moral Behaviour amongst Elites
- Comparative Practices in Modern Dining: Molecular Gastronomy
- The Futurist Cookbook
- Dining with the Emperors
- The 'Black Banquet' of Domitian
- Dining with Elagabalus: Dining as Theatrical Performance
- The Saturnalia
- 3 THE LUXURY OF COLOURS
- From Sensation to Perception and Beyond
- Individual Differences
- Colours as They Appear
- Individual Differences Again: #TheDress
- Colour Symbolism
- The Luxury of Colours
- The Cost of Colours
- Sumptuary Laws
- The Colours of Luxury
- Colour Marketing and Colour Branding
- Conclusion
- Notes
- 4 SENSES AND TRIGGERS A Journey through the Senses
- So What Really Happens?
- Sight
- Auditory Experiences and Triggers
- Taste and Luxury
- Smells and Olfaction
- How Can All This Information Be Used by Marketers?
- The Sense of Touch
- Touch and Humans
- Summary
- 5 FUTURE OF THE SENSES
- Sensorial Marketing: The Senses
- A New Consumer
- Emotions and Experience.
- Place as Experience
- Luxury Spaces
- The Opportunity
- The Senses
- Sight and Visual Design
- Sound: Aural
- Smell
- A New Dimension: The Positive Experience
- 6 PERFUMERY AND LUXURY
- Religious and Ritual Use
- Sexual Allure
- Health and Hygiene
- Philosophy
- Maskants, Gloves and the Rise of France as the Centre of Perfumery
- The Scented Signature
- The Search for 'Synthetics'
- Fashion Takes Fragrance
- Fragrances for All
- The Sensory Experience
- The Rise of Niche
- 7 THE FUTURE OF SENSES The Future of Multisensory Marketing and Advertising for Luxury Brands and Markets in the Information Age
- Reality Bites
- The Medium is the Message
- You Can't Touch This
- Joining the Dots
- The Rise of the Machines
- Tap into the Power
- Better Than Life
- Automatic for the People
- 8 SCENT BUBBLE® Bridging the Gap Between Luxury Fashion, Wellness and Fragrances with Wearable Personalized Sensory Experiences
- Scentscapes
- 'eScent' Digital Invention
- Heritage: Fashion and Fragrance Divisions
- Fragrance Industry
- Digital Senses
- Rethinking Business Models
- Connected Sensory Experiences
- Context is Key: A New Business Reality Solution
- Scent Bubble®
- Introducing eScent (Case Study)
- Data-Driven Transformative Technology
- 'Internet of Me': Enhancing Lifestyle with Bio-synchronized Scents
- Consumer Needs
- Relevance to Brands
- Engineering Perfume Moments®
- Acknowledgements
- INDEX.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1-350-06424-6
- 1-350-06422-X
- 9781350064225
- OCLC:
- 1543220870
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