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Business model innovation : seven essentials / Petteri Leppänen, Gerard George, and Oliver Alexy.
- Format:
- Book
- Author/Creator:
- Leppänen, Petteri, author.
- George, Gerard, author.
- Alexy, Oliver, author.
- Series:
- MITSloan management review ; reprint 67217.
- MITSloan management review ; reprint 67217
- Language:
- English
- Subjects (All):
- Business planning.
- Strategic planning.
- Industrial management.
- Physical Description:
- 1 online resource (5 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2025.
- Summary:
- Many leaders believe that business model innovation success comes down to novelty. But research on 300 companies across two eras -- the 1990s dot-com boom and the mature digital economy of the 2010s -- reveals that this perception is wrong. Novel business models alone don't guarantee high performance. Leaders must consider how novelty fits with other elements, such as efficiency, customer lock-in, and partnerships. Learn the essentials from businesses that stressed system design, not just sizzle.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1553739258
- Publisher Number:
- 53863MIT67217
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