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Business-to-business marketing. 2026 / by: Richard K. Miller and Kelli Washington.
- Format:
- Book
- Author/Creator:
- Miller, Richard K. (Richard Kendall), 1946- author.
- Washington, Kelli D., author.
- Series:
- RKMA market research ebook series
- RKMA market research ebook series, 2472-4955
- Language:
- English
- Subjects (All):
- Industrial marketing--United States--Statistics.
- Industrial marketing.
- Industrial marketing--United States--Handbooks, manuals, etc.
- Industrial marketing--United States.
- Genre:
- handbooks.
- Handbooks and manuals.
- Statistics.
- Physical Description:
- 1 online resource.
- Edition:
- 9th edition.
- Place of Publication:
- Miramar, FL : Richard K. Miller & Associates, [2025]
- Summary:
- "Business-to-Business Marketing 2026 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more."-- Provided by publisher.
- Contents:
- Business-to-business spending
- B2B marketing spending
- B2B advertising
- Client hospitality
- B2B media
- Business directories & databases
- Outlook for B2B marketing
- B2B marketing benchmarks
- B2B marketing resource effectiveness
- B2B marketing survey
- Marketing mix
- State of B2B digital marketing
- State of multi-channel marketing
- State of sales
- The B2B buyer
- Digital marketing strategy
- Digital marketing trends
- B2B e-commerce
- B2B online marketplaces
- Search
- Social media marketing
- Video marketing
- Website strategy
- Account-based marketing
- Analytics
- Artificial intelligence in marketing
- Attribution
- Brand strategy
- Content marketing
- Customer experience
- Customer journey mapping
- Customer relationship management
- Data-driven marketing
- Data management
- Demand generaton
- Direct marketing
- Inbound marketing
- Lead generation & management
- Market research
- Marketing automation
- Marketing technology
- Networking
- Personalization
- Product marketing
- Promotional events
- Sales
- Sales enablement
- Sponsorships
- Trade show marketing
- Largest trade shows
- Convention centers.
- Notes:
- Includes bibliographic references.
- Online resource; title from PDF title page (RKMA, viewed November 25, 2025).
- ISBN:
- 9781577833611
- 1577833619
- OCLC:
- 1527522439
- Access Restriction:
- Restricted for use by site license
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