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Consumer use of the internet & mobile 2026 / by: Richard K. Miller and Kelli Washington.
- Format:
- Book
- Author/Creator:
- Miller, Richard K. (Richard Kendall), 1946- author.
- Washington, Kelli D., author.
- Series:
- RKMA market research ebook series
- RKMA market research ebook series, 2472-4874
- Language:
- English
- Subjects (All):
- Electronic commerce--United States--Statistics.
- Electronic commerce.
- Electronic commerce--United States--Handbooks, manuals, etc.
- Internet users--United States--Statistics.
- Internet users.
- Internet users--United States--Handbooks, manuals, etc.
- Wireless communication systems--United States--Statistics.
- Wireless communication systems.
- Wireless communication systems--United States--Handbooks, manuals, etc.
- Genre:
- handbooks.
- Handbooks and manuals.
- Statistics.
- Physical Description:
- 1 online resource.
- Edition:
- 10th edition.
- Other Title:
- Consumer use of the internet and mobile 2026
- Place of Publication:
- Miramar, FL : Richard K. Miller & Associates, 2026.
- Summary:
- "Consumer Use of the Internet & Mobile 2026 serves as both a strategic planning guide for business executives in all sectors, from portals and content developers to marketers and researchers, as well as a comprehensive reference for academic libraries"-- provided by publisher.
- Contents:
- Market assessment
- Marketing strategies
- Market research
- B2C marketing benchmarks
- Advertising agencies
- Marketing agencies
- Magazine advertising
- Newspaper advertising
- Out-of-home advertising
- Radio advertising
- Television & connected-TV advertising
- Top advertisers
- Digital advertising
- Engagement marketing
- Mobile game advertising
- Mobile marketing
- Podcast advertising
- Search
- Social media marketing
- Digital video advertising
- Digital place-based video advertising
- Retail media networks
- Travel media networks
- Websites
- Artificial intelligence in marketing
- Affiliate marketing
- Branding
- Buy American initiatives
- Buy local initiatives
- Cause marketing
- Celebrity endorsements
- Content marketing
- Coupons
- Customer analytics
- Customer communications
- Customer relationship management
- Customer retention
- Customer service
- Data-driven marketing
- Direct marketing
- Direct selling
- Event & experiential marketing
- Green marketing
- Hispanic marketing
- Inclusive marketing
- Influencer/creator marketing
- In-store experience
- In-store marketing
- Local marketing
- Location-based marketing
- Loyalty programs
- Marketing technology
- Naming rights
- Native advertising
- Online tracking
- Packaging
- Personalization
- Political advertising
- Pricing
- Privacy regulations
- Product placement
- Programmatic advertising
- Promotions
- Shoppable content
- Social responsibility
- Small- and medium-sized business advertising & marketing
- Sponsorships
- Trade show marketing.
- Notes:
- Includes bibliographic references.
- Online resource; title from PDF title page (viewed June 11, 2025).
- ISBN:
- 9781577833642
- 1577833643
- OCLC:
- 1527527986
- Access Restriction:
- Restricted for use by site license
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