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Consumer marketing & advertising 2026 / by: Richard K. Miller and Kelli Washington.
- Format:
- Book
- Author/Creator:
- Miller, Richard K. (Richard Kendall), 1946- author.
- Washington, Kelli D., author.
- Series:
- RKMA market research ebook series
- RKMA market research ebook series, 2472-4920
- Language:
- English
- Subjects (All):
- Marketing--United States--Statistics.
- Marketing.
- Marketing--United States--Handbooks, manuals, etc.
- Advertising--United States--Statistics.
- Advertising.
- Advertising--United States--Handbooks, manuals, etc.
- Marketing--United States.
- Genre:
- handbooks.
- Handbooks and manuals.
- Statistics.
- Physical Description:
- 1 online resource.
- Edition:
- 11th edition.
- Other Title:
- Consumer marketing and advertising 2026
- Place of Publication:
- Miramar, FL : Richard K. Miller & Associates (RKMA), [2026]
- Summary:
- "Consumer Marketing & Advertising 2026 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, from customer service to experiential marketing. Consumer marketing tactics are categorized into 60 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Topics include AI in marketing, branding, content marketing, coupons, customer retention, customer service, data-driven marketing, direct marketing, experiential marketing, in-store tracking, inclusive marketing, influencers, local marketing, loyalty programs, online tracking, personalization, pricing, privacy issues, programmatic advertising, shopper [in-store] marketing, and sponsorships. Over 800 embedded website links will direct you to raw data, additional market research, and other resources."-- provided by publisher.
- Contents:
- Market assessment
- Marketing strategies
- Market research
- B2C marketing benchmarks
- Advertising agencies
- Marketing agencies
- Magazine advertising
- Newspaper advertising
- Out-of-home advertising
- Radio advertising
- Television & connected-TV advertising
- Top advertisers
- Digital advertising
- Engagement marketing
- Mobile game advertising
- Mobile marketing
- Podcast advertising
- Search
- Social media marketing
- Digital video advertising
- Digital place-based video advertising
- Retail media networks
- Travel media networks
- Websites
- Artificial intelligence in marketing
- Affiliate marketing
- Branding
- Buy American initiatives
- Buy local initiatives
- Cause marketing
- Celebrity endorsements
- Content marketing
- Coupons
- Customer analytics
- Customer communications
- Customer relationship management
- Customer retention
- Customer service
- Data-driven marketing
- Direct marketing
- Direct selling
- Event & experiential marketing
- Green marketing
- Hispanic marketing
- Inclusive marketing
- Influencer/creator marketing
- In-store experience
- In-store marketing
- Local marketing
- Location-based marketing
- Loyalty programs
- Marketing technology
- Naming rights
- Native advertising
- Online tracking
- Packaging
- Personalization
- Political advertising
- Pricing
- Privacy regulations
- Product placement
- Programmatic advertising
- Promotions
- Shoppable content
- Social responsibility
- Small- and medium-sized business advertising & marketing
- Sponsorships
- Trade show marketing.
- Notes:
- Includes bibliographic references.
- Online resource; title from PDF title page (RKMA, viewed November 25, 2025).
- Other Format:
- Print version: Miller, Richard Consumer Marketing and Advertising 2026
- ISBN:
- 9781577833635
- 1577833635
- OCLC:
- 1527526477
- Access Restriction:
- Restricted for use by site license
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